Mark A Preston and Kasra Dash delve deep into the pitfalls of SEO shortcuts and the consequences of prioritising quantity over quality. As they reflect on recent observations and controversial tweets, they uncover the detrimental impact of laziness on websites. Is your site genuinely adding value or merely aiming for increased page views for higher ad revenue? Tune in to learn why focusing solely on boosting stats can be the downfall of your digital endeavour and how pivoting towards building a brand rather than just a website can redefine your success.
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