The Evolution of Mobile Search Marketing with Cindy Krum

Join host Mark A Preston as he engages with the esteemed Cindy Krum on The Unscripted SEO Interview Podcast—a must-listen for anyone passionate about the ever-evolving world of Search Engine Optimisation.

In this in-depth conversation, Cindy takes us back to the beginning of her SEO adventure, sharing how she broke into the industry and charted a career path that many now aspire to follow. Her journey is not just a story; it's an insightful guide for those navigating the complex terrain of SEO today.

The dialogue delves into the nuanced differences between mobile and desktop search, a distinction that is crucial in an age where mobile browsing predominates. They discuss the seismic shifts in user experience on mobile devices and the frequent changes within mobile SERPs that digital marketers face daily. With an industry that never stands still, Cindy and Mark explore the increasing challenge of predicting SEO impacts and what this means for practitioners in the field.

MobileMoxie, Cindy's brainchild, is put under the spotlight as they dissect its importance in an SEO's toolkit and why a deep understanding of entities is essential in the age of semantic search. Is Google becoming more adept at aligning with user intent? Cindy shares her valuable perspective on this, along with her thoughts on the controversial topic of keyword search volume.

They also tackle the bigger questions: Why should SEOs look beyond Google and keywords? How can the after-sales journey be improved upon? And as the algorithms grow smarter at discerning user interests, what should SEOs be doing to future-proof service-based businesses?

Furthermore, this podcast doesn't shy away from the practicalities of SEO work. From discussing the significance of getting straight to the point with content to dissecting the relevance of passage indexing, it offers actionable insights. They also confront the 'SEO checklist' mindset and provide strategies for securing executive buy-in when the results of SEO efforts can seem like a waiting game.

Finally, for the SEOs eager to get hands-on, Cindy gives the lowdown on her SEO Chrome extensions and invites listeners to explore the capabilities of MobileMoxie with a free trial.

Whether you're a seasoned SEO expert or just starting, The Unscripted SEO Interview Podcast with Cindy Krum is an invaluable addition to your listening schedule. Be prepared to gain a wealth of knowledge that will sharpen your SEO acumen and give you an edge in your digital marketing endeavours.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade