Latest Episodes
Matt Goren - Why AI Recommends the Expert, Not the Biggest Brand
Ask ChatGPT for the best coffee shop in any town and Starbucks never gets recommended, says Matt Goren, founder of RunOctopus - it points...
Special Edition: Ernesto Ortiz on Who It's For and Not For
AI is now the recommendation layer between interest and purchase, and Ernesto Ortiz of Structural SEO says the product pages that get picked are...
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Drewbie Wilson Breaks Down How Most Businesses Fail To Convert Leads
Show Notes: Call the Damn Leads with Drewbie Wilson Unscripted SEO Podcast Episode Read the in-depth recap "Why 90% of Businesses Can't Convert Leads...
Bridget Willard - SEO Is Words and X Still Feeds the Machine
Bridget Willard has marketed SaaS products on X and through blog posts for fifteen years, and her case for the platform is simple: "SEO...
Chat Is the New UI - Keith Perhac on Attribution and AI
Claude found $1,500 of retargeting spend running inside a Mahjong game in the Philippines, from a setting buried deep in an ad account that...
GEO Is SEO Plus Digital PR - Lum Kamishi of Assertio.ai
"GEO is basically what the web is saying about you," says Lum Kamishi, the Kosovo-based SEO consultant behind LumKamishi LLC and founder of Assertio.ai....