Latest Episodes
Bridget Willard - SEO Is Words and X Still Feeds the Machine
Bridget Willard has marketed SaaS products on X and through blog posts for fifteen years, and her case for the platform is simple: "SEO...
Chat Is the New UI - Keith Perhac on Attribution and AI
Claude found $1,500 of retargeting spend running inside a Mahjong game in the Philippines, from a setting buried deep in an ad account that...
GEO Is SEO Plus Digital PR - Lum Kamishi of Assertio.ai
"GEO is basically what the web is saying about you," says Lum Kamishi, the Kosovo-based SEO consultant behind LumKamishi LLC and founder of Assertio.ai....
Ann Carden: Are You Going Low When You Should Be Going High?
Ann Carden is a business growth strategist and the CEO of Expert in You, a marketing and media agency. She works with professional service...
Erika Braeger: If Machines Can't Read It, You Won't Show Up
Erika Braeger, Director of Strategy at Ten Speed, is back on Unscripted SEO with a blunt answer to the question of what matters most...
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The GBP Loop - Mike Martin on Google Business Profiles
Fill the profile, mirror it to your website and citations, then pictures, posts and praise, every month. That is the GBP loop, and Mike...