Latest Episodes
AI Tools Are Consensus Engines - Josh Shankowsky
"These are consensus engines. They're looking at what most people are saying." Josh Shankowsky of Snap SEO in Edmonton joins Jeremy Rivera on Unscripted...
AI Search Quick Wins Are a Wave About to Crash - Laura Iancu
Laura Iancu has watched listicle tricks move AI answers within the hour, and she thinks every one of those quick wins is a wave...
Laura Smith: Localise the Campaign, Don't Just Translate It
Laura Smith, Head of Client Strategy at ICS-digital, has one rule for international work: localize the campaign, don't just translate it. She also walks...
Ross Hudgens: GEO Is CRO and the Versus-Page Signal
Ross Hudgens founded Siege Media, and his Wiley book Generative Engine Optimization: The Definitive Guide to AI SEO is out October 12, 2026. His...
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Gisele Navarro on Rebuilding HouseFresh After Google - Reddit, AI Bots, and the 2-Minute Visitor
Gisele Navarro is the managing editor of HouseFresh, an independent air-quality review site that buys every unit it tests, runs no ads and takes...
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Nick LeRoy: If You Can Bullet-Point It, You Are Replaceable
Nick LeRoy has been an SEO for sixteen years and now runs SEOjobs.com, the job board he built because searching "SEO" on LinkedIn still...