Latest Episodes
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Why a 5% Close-Rate Lift Beats 20% More Leads | Alex Radetic, Nuvo Agency
Alex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he...
One Word Changed Every Answer: Ben Wills on Testing LLMs Directly
Ben Wills ran the same hotel-recommendation prompt over and over and changed exactly one word in it: the car he was flying to Los...
SEO Is the Batter to Your AI | Stephanie Long
Stephanie Long, founder and CEO of Mrs. SEO, has been doing SEO for almost two decades, and her verdict on AI is blunt: it...
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Gert Mellak: Bot Impressions and the SEO ROI Myth
Gert Mellak has been doing SEO for 20 years from Madrid, and he came on to tell Jeremy that the number at the bottom...
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Isaac Justesen on Local SEO for Healthcare Clinics
Isaac Justesen founded PatientPartners to work with one kind of client: physiotherapy, chiropractic, massage and counselling clinics. Coming up on five years in, his...
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Ben Senescu on Open Source SEO and the $99 Ceiling
Ben Senescu is a software engineer who backed into SEO. He wanted to market his own open source projects, found every tool bloated and...