Latest Episodes
Special Edition: Ernesto Ortiz on Who It's For and Not For
AI is now the recommendation layer between interest and purchase, and Ernesto Ortiz of Structural SEO says the product pages that get picked are...
Bridget Willard - SEO Is Words and X Still Feeds the Machine
Bridget Willard has marketed SaaS products on X and through blog posts for fifteen years, and her case for the platform is simple: "SEO...
Chat Is the New UI - Keith Perhac on Attribution and AI
Claude found $1,500 of retargeting spend running inside a Mahjong game in the Philippines, from a setting buried deep in an ad account that...
GEO Is SEO Plus Digital PR - Lum Kamishi of Assertio.ai
"GEO is basically what the web is saying about you," says Lum Kamishi, the Kosovo-based SEO consultant behind LumKamishi LLC and founder of Assertio.ai....
Ann Carden: Are You Going Low When You Should Be Going High?
Ann Carden is a business growth strategist and the CEO of Expert in You, a marketing and media agency. She works with professional service...
Erika Braeger: If Machines Can't Read It, You Won't Show Up
Erika Braeger, Director of Strategy at Ten Speed, is back on Unscripted SEO with a blunt answer to the question of what matters most...