Latest Episodes
Isaac Justesen on Local SEO for Healthcare Clinics
Isaac Justesen is the founder and CEO of PatientPartners, an agency built exclusively for physiotherapy, chiropractic and counseling clinics. His blunt take: the mechanics...
Ben Senescu on Open Source SEO and the $99 Ceiling
Ben Senescu is a software engineer who backed into SEO. He wanted to market his own open source projects, found every tool bloated and...
Ann Smarty on LLM Consensus, Reddit and Brand Search
Ann Smarty has been doing SEO for more than twenty years, and she has stopped getting the one request that used to define the...
You Rank Consensus, Not Pages: Malte Landwehr on LLMs
Your pricing page is not what the LLM is reading. Malte Landwehr of Peec AI explains why answer engines resolve to consensus — and...
Chris Green: Patents, Bots & the Cannibalization Reversal
Chris Green of Torque Partnership has spent fifteen years watching SEO theory get built on Google's patent literature. In this episode he takes the...
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Bots Are Just Another Customer - Dan Kurtz, Miss Pepper AI
Traditional Googlebot crawling is falling while AI retrieval bots climb — and in June, Cloudflare confirmed bot traffic has overtaken human traffic on the...