Latest Episodes
SEO SaaS Panel: Patrick Stox, Ben Wills, Ben Senescu
Three founders building SEO software sat down for the first Unscripted SEO panel. Patrick Stox (ex-Ahrefs, ex-IBM, now independent), Ben Wills (OppAlerts) and Ben...
Laura Hoot: SEO Isn't Dying, It's Hitting Another Boom
Everyone on LinkedIn says SEO is dead. Laura Hoot has been doing it for close to twenty years and sees the exact opposite happening:...
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AI Max: Now Google Picks Your Landing Page | Lisa Raehsler
Google's AI Max does not just pick your keywords anymore - it picks the landing page it sends paid traffic to, off your own...
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Why a 5% Close-Rate Lift Beats 20% More Leads | Alex Radetic, Nuvo Agency
Alex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he...
One Word Changed Every Answer: Ben Wills on Testing LLMs Directly
Ben Wills ran the same hotel-recommendation prompt over and over and changed exactly one word in it: the car he was flying to Los...