Latest Episodes
Erika Braeger: If Machines Can't Read It, You Won't Show Up
Erika Braeger, Director of Strategy at Ten Speed, is back on Unscripted SEO with a blunt answer to the question of what matters most...
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The GBP Loop - Mike Martin on Google Business Profiles
Fill the profile, mirror it to your website and citations, then pictures, posts and praise, every month. That is the GBP loop, and Mike...
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AI Tools Are Consensus Engines - Josh Shankowsky
"These are consensus engines. They're looking at what most people are saying." Josh Shankowsky of Snap SEO, an Edmonton SEO company, joins Jeremy Rivera...
AI Search Quick Wins Are a Wave About to Crash - Laura Iancu
Laura Iancu has watched listicle tricks move AI answers within the hour, and she thinks every one of those quick wins is a wave...
Laura Smith: Localise the Campaign, Don't Just Translate It
Laura Smith, Head of Client Strategy at ICS-digital, has one rule for international work: localize the campaign, don't just translate it. She also walks...
Ross Hudgens: GEO Is CRO and the Versus-Page Signal
Ross Hudgens founded Siege Media, and his Wiley book Generative Engine Optimization: The Definitive Guide to AI SEO is out October 12, 2026. His...