Latest Episodes
Laura Smith: Localise the Campaign, Don't Just Translate It
Laura Smith, Head of Client Strategy at ICS-digital, has one rule for international work: localize the campaign, don't just translate it. She also walks...
Ross Hudgens: GEO Is CRO and the Versus-Page Signal
Ross Hudgens founded Siege Media, and his Wiley book Generative Engine Optimization: The Definitive Guide to AI SEO is out October 12, 2026. His...
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Gisele Navarro on Rebuilding HouseFresh After Google - Reddit, AI Bots, and the 2-Minute Visitor
Gisele Navarro is the managing editor of HouseFresh, an independent air-quality review site that buys every unit it tests, runs no ads and takes...
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Nick LeRoy: If You Can Bullet-Point It, You Are Replaceable
Nick LeRoy has been an SEO for sixteen years and now runs SEOjobs.com, the job board he built because searching "SEO" on LinkedIn still...
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SEO SaaS Panel: Patrick Stox, Ben Wills, Ben Senescu
Three founders building SEO software sat down for the first Unscripted SEO panel. Patrick Stox (ex-Ahrefs, ex-IBM, now independent), Ben Wills (OppAlerts) and Ben...
Laura Hoot: SEO Isn't Dying, It's Hitting Another Boom
Everyone on LinkedIn says SEO is dead. Laura Hoot has been doing it for close to twenty years and sees the exact opposite happening:...