Join Mark A Preston and Kasra Dash as they deep dive into the cornerstone of any successful SEO strategy: the foundation. They pull back the curtain on common pitfalls where many websites fall short, from the importance of genuine author boxes to the authenticity of content. Using the prime example of eatingwell.com, they highlight what makes a trustworthy site and stress the significance of both on-page and off-page E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). If you're looking for a candid conversation about getting the basics right, this episode is a must-listen.
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