Join Mark A Preston and Kasra Dash as they deep dive into the cornerstone of any successful SEO strategy: the foundation. They pull back the curtain on common pitfalls where many websites fall short, from the importance of genuine author boxes to the authenticity of content. Using the prime example of eatingwell.com, they highlight what makes a trustworthy site and stress the significance of both on-page and off-page E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). If you're looking for a candid conversation about getting the basics right, this episode is a must-listen.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
Chris Garrett wired a UK college to the internet in 1994, and his first claim on this tape is that the pure SEO does...
Everyone on LinkedIn says SEO is dead. Laura Hoot has been doing it for close to twenty years and sees the exact opposite happening:...
Gisele Navarro is the managing editor of HouseFresh, an independent air-quality review site that buys every unit it tests, runs no ads and takes...