Advanced Local SEO: Going Beyond the Foundations with Mike Blumenthal

Dive deep into the intricate world of Local SEO with our exclusive session featuring Mark A Preston and the esteemed Mike Blumenthal, a luminary in the realm of Local SEO. Together, they unravel advanced strategies and insights that promise to elevate your local digital presence. They kick off the discussion by addressing the evolution of the local SEO space, investigating how it has transformed over the years, and delving into the specifics of Google's mysterious algorithms. Are there different rules when it comes to local search? And just how crucial are Q&As and Google Posts on your Business Profile?

Moving further into the depths of local SEO, they explore the perennial debate of Business Profile versus Website: which truly offers a more substantial organic exposure? The power of blogging takes centre stage, as our experts outline its potential in driving local footfall. As the conversation intensifies, they touch upon the delicate task of managing User Generated Content on Google Business Profiles and the process of reinforcing your local online brand to gain Google's trust.

Mike Blumenthal, with his vast experience, shares his favourite tools for local SEO and gives listeners a crash course on tackling unforeseen changes on Google Business Profiles. Another significant discussion revolves around the often overlooked but essential elements like CIDs and the importance of embedding local schema into your website.

Wrapping up the enlightening session, they debunk common myths around local SEO, with Mike offering his perspective on some controversial viewpoints. The duo also provides ingenious strategies for businesses aiming to target a wider geographical region without the added logistical challenges of setting up multiple locations. This podcast is a treasure trove of knowledge for those looking to secure a formidable spot in local search results.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade