In a riveting conversation between Mark A Preston and Rand Fishkin, the duo unravels the layered importance of audience research in the world of SEO. While at a glance, Spark Toro may not appear as a direct tool for SEO, its utility lies in providing critical insights into audience behaviours and preferences. By illuminating where audiences invest their attention, SEOs can craft targeted strategies – from guest articles and PR activities to advertising and conference participation. As Fishkin explains, understanding platforms like YouTube, Google Display, Facebook, and niche spaces like Reddit can empower SEOs to craft content that resonates, thereby elevating the overall marketing strategy. Delve into this episode to explore how the nexus between audience research and SEO is reshaping the digital marketing frontier.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
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