Forensic SEO with Kristine Schachinger: Deep Dive into Google

Step into the captivating realm of SEO as Mark A Preston engages in a profound conversation with the illustrious forensic SEO consultant, Kristine Schachinger, in this illuminating episode of The Unscripted SEO Interview Podcast.

Join us as we embark on a journey of discovery, starting with the intriguing question: "Who is Kristine Schachinger, the forensic SEO consultant?" Explore Kristine's remarkable SEO career journey, filled with insights, challenges, and transformational moments that have shaped her into the expert she is today.

Delve into the depths of forensic SEO as Kristine reveals just how detailed her approach is when working with clients. Learn about the crucial starting point for an SEO audit when a website's rankings have plummeted and how her forensic expertise can resurrect ailing online presences.

Gain exclusive access to Kristine's mindset in the face of Google's ceaseless changes and updates. Explore her visionary perspective on how SEO professionals must adapt to navigate the AI-driven landscape of the digital realm.

Intriguing questions continue to unfold: Are Google's ranking algorithms shifting towards favoring genuine businesses over information websites? Can businesses with minimal investment levels survive and thrive in the fiercely competitive online arena?

Unlock the secrets of Google's approach to copyright and content ownership, and discover how Google perceives individuals in relation to their areas of expertise based on their published content. The future of SEO comes into focus as we delve into Google SGE (Search Engine Evolution) and its potential impact on website traffic and clicks.

Kristine offers her valuable insights into the role of Google Ads in the era of SGE and whether this seismic shift will necessitate a massive change in user behaviour. Explore how Google plans to handle fact-checking while presenting information directly through SGE.

As the podcast unfolds, Kristine emphasizes the importance of SEO professionals reading and understanding the Google ranking system and sheds light on the concept of EEAT (Expertise, Authoritativeness, Trustworthiness) as a direct ranking factor.

Don't miss this extraordinary journey into the world of SEO, where mysteries are unravelled, and the future of digital marketing takes shape.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade