In this enlightening episode, Mark A Preston and Kasra Dash dive deep into a debate that has garnered the attention of many SEOs: Should non-performing pages be deleted for better SEO? While some advocate for retaining old content, Kasra presents a compelling case for content pruning. Drawing from real-world examples, he highlights the potential pitfalls of hanging onto outdated content like a description of a 2007 LG TV. Beyond just the lack of contemporary relevance, such pages may not be contributing to your site's topical authority or internal linking strategy. The duo explores the balance between preserving content history and ensuring a streamlined, value-driven user experience. If you're looking to optimise your website and enhance its SEO performance, understanding the power of strategic content deletion is a must. Dive in to explore more!
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