Zozimus EVP David Wilson — an SEO since the AltaVista days — joins Jeremy Rivera on The Unscripted SEO Podcast to argue that "search engine optimization" is now search everywhere optimization: findability across social, LLMs, and Google, not rankings for their own sake. He breaks down the expected-CTR model that turns raw Google Search Console data into the traffic clients are leaving on the table, the internal-linking tactic that still works after a decade, digital PR and brand as the new link building as AI erodes unbranded search, and a Gemini + ChatGPT + Claude → NotebookLM method for tearing down a competitor's SEO weak points. Plus: building a defensible moat, faceless brands vs. putting a face forward, and why the About page is now an AI asset — more from David at Zozimus.
Sonia Urquilla (SEO by Sonia) turns SEO into something the average coach or consultant can actually use. Jeremy met her on TikTok, and in...
In this insightful episode, industry stalwarts Mark A Preston and Josh Peacock delve deep into the prevalent challenges surrounding SEO recruitment in the UK...
Mark A Preston asked Mordy Oberstein - "What is happening in the SEO industry regarding having respectful conversations?" on The Unscripted SEO Interview Podcast.Want...
