The Journey to Teaching Technical SEO: Filling a Vital Gap

"The Journey to Teaching Technical SEO: Filling a Vital Gap" is a deeply engaging podcast episode where Mark A Preston and Kristina Azarenko delve into Kristina’s transition from a technical SEO practitioner to an educator in the field. They explore the motivations behind this significant career shift and the impact it has had on addressing the need for quality technical SEO education.

Mark begins by inquiring about Kristina’s decision to leave a stable job to pursue her passion for teaching technical SEO. Kristina recounts her continuous quest for learning, which has consistently involved enrolling in various courses to enhance her skills. Her career in SEO began with a course, affirming her belief in the power of structured learning.

Kristina shares how she naturally evolved into a trainer role, often finding herself educating colleagues who had more experience in the company but less enthusiasm for SEO. She explains that her dedication to the field and her eagerness to improve processes led her to develop and share her knowledge with others.

After leaving her job in 2019, Kristina realized the potential to scale her impact by focusing solely on teaching. She recalls creating her first general SEO course and noticing that the technical SEO module resonated the most with her students. This observation sparked the idea to specialize in teaching technical SEO, a field often perceived as daunting and reserved for developers.

Kristina addresses the common misconception that one must be a developer to excel in technical SEO. Drawing from her own experience as a non-developer, she aims to demystify technical SEO and make it accessible to a broader audience. She developed her unique method for understanding and teaching technical SEO, which has proven to be beneficial for many learners.

"The Journey to Teaching Technical SEO: Filling a Vital Gap" is a must-listen for anyone interested in the field of SEO, especially those who feel intimidated by its technical aspects. This podcast provides an inspiring look at how passion and expertise can transform into a rewarding educational career, filling a crucial gap in the SEO community.

Subscribe to our podcast for more insightful conversations with Mark and Kristina as they continue to explore the evolving landscape of SEO. Stay informed with their expert advice and inspiring stories that shed light on the diverse pathways within the world of search engine optimization.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade