Episode Transcript
[00:00:00] Speaker A: Hello, I'm Jeremy Rivera, your unscripted SEO podcast host. I'm here with Virginia Elder. Why don't you introduce yourself and tell us about your expertise and where it came from?
[00:00:11] Speaker B: Yeah. Thank you, Jeremy, for having me. I am Virginia Elder. I'm the owner of Podcast Abundance, which is a podcast production agency, and I often find myself educating clients, potential clients, podcast event attendees, about podcast SEO. So I'm excited to talk about this today.
[00:00:35] Speaker A: Fantastic. I think, as I mentioned before the interview, while we're riffing, that there is kind of a crunch in the SEO industry as HCU stripped away a huge chunk. I personally had three or four clients that just hit the bottom and haven't come back, had friends who. They hit the bottom and one managed to come back.
But there's definitely. SEO isn't dead, but I think that the. The golden age of SEO, where all you had to do was, you know, edit some meta titles, throw in some headers, get some basic backlinks, and you're golden. You know, maybe you like there was enough work everywhere. There's kind of like a lot of change going on. There's arguing. I don't know, is it GI Geo AIs E O E I E I O Like, as far as, like, oh, I'm optimizing for AI, I am not so interested in those conversations per se, but more of pointing out that SEO needs to cross channel more and understand different mediums, different channels and their opportunities. And obviously, since we were talking on a podcast, I think that there is tremendous value in this one to one conversation and human interaction. It can't be duplicated by AI.
Personal chemistry with you, the conversation, the interaction of my experience with your experience as we thread the needle of our shared topics is something that, as I said in my interview with Jason Barnard of Calicube, like, it's information gain, you know, like it's a conversation where, like, if you asked AI about what's. What is the value of podcasts, well, it's going to reference its database. It's going to make up one quarter of it and mish. Mishmash it together and give you a Frankenstein answer, which is probably mostly accurate. But if you go, if you pull the veil back of the mystery of AI, it's just math. It's just guessing at the sentences that sound probably correct, but isn't actually based in like, reason or logic as you or I know it just the reason or logic of pure cold math, and it's going to get more and more stale as original sources. It's like you have to go beyond 2014 to get non AI influenced, non LLMs influenced content. So our conversation is a pure line of genuine content.
[00:03:26] Speaker B: Right, Right. Well, and I think the concept that comes to mind is like, if we look at business marketing SEO through this holistic lens, know, podcast SEO has been a thing for a long time. YouTube SEO have been a thing for a long time.
And for a while we were all just very focused on website SEO. Right. Like, how do I get backlinks, how do I post enough, you know, content on my niche topic and link to, you know, other experts in the space and link my blog posts to each other and just like kind of play this game on our website.
And now with the changes, I think it becomes even more apparent, like, oh, there are other channels. Oh, maybe I should be using those channels to link to my website and vice versa and those channels to link to each other and vice versa. Right. And just kind of create this like imaginary spider web of connections between our related content and it's always been that way, but I think it's become so much more important now to just really utilize those other channels.
[00:04:41] Speaker A: Absolutely. I was talking with my friend Michael McDougall, the right thing Agency, and we're just kind of looking at how, you know, websites used to be like the center of the universe of SEO and now you can have a business, viable business, that's entirely run off of Instagram and a link tree off of it and never actually have a true website. It's crazy. I've seen it.
[00:05:06] Speaker B: It's wild.
[00:05:07] Speaker A: It's wild. But it works in certain ecological niches there. But there's also, you know, there's kind of this narrowing of this mentality where people are like, oh, I go on the Internet, I go on Facebook, you know, Reddit, Instagram and threads. You're like, there's a much bigger Internet, there's more Internet.
[00:05:27] Speaker B: Yeah. Well, so I just got back from a conference and however many, you know, just conversations here and there, but specifically I was on the train going back to the airport and was talking to this fellow that owns like three or four real estate websites.
And he's saying, oh, this one focuses on that, this one focuses on that. And he's explaining it all to me and I was like, okay, so let's pull back for a second and think about who is visiting these websites. Is it, you know, different people for different websites? Is it like the same kind of target audience?
And depending on their age and stage of life and all that stuff, what is their social Media behavior. Are they on Instagram? Are they a little bit older? And so their primary thing is still Facebook? Are they business savvy enough to go, oh, you know what, like LinkedIn, LinkedIn is having this amazing revival right now. Like, let me double check my profile and make sure I'm, you know, using LinkedIn articles and posts and, you know, creating my featured stuff on my LinkedIn page, right?
And, and he's sitting there thinking, and he's like, oh my gosh, you're right.
And so then during our conversation, I'm like, okay, let me follow you. And so we pull up his LinkedIn and I turn my phone around, I show him, did you know that you don't have a profile picture on LinkedIn? And he's like, oh my God, like instant embarrassment. And I'm like, it's okay, like, you know, I'm not the LinkedIn police, but you know, hey, if other people are like me and they're looking to connect with you or they're gonna just go, okay, like, let me see what this guy is about. Go to all your socials and just make sure that your stuff is filled in. Make sure you're easy. Easy SEO right here. Like your description to your profile has what you do, who you are, what you're about and what you want people to know about you.
And, and so that was like an easy way that, you know, we were talking about. It's not SEO necessarily, but that is the way the world is now. If you don't have an Instagram profile that has a recent post within the past 30 days, suddenly people of a certain age don't think that you're a legitimate business. And that is wild to me because you could have a website with, you know, thousands of visits per month, but since you didn't have this one thing that is what their generation looks at, suddenly you're not legitimate. So there's just like so much to think about now as far as where you're showing up.
SEO on all those platforms.
[00:08:11] Speaker A: Definitely. I think there's like a big need for cross channel training, you know, and a huge market opportunity.
And it kind of ties into the concept of entities too. Like I was talking to Matt Brooks of SEO Tarek about how Google understands that a business is valid. And you know, we all understand that there used to be yellow pages and you'd get listed and hey, that's a business. Well, I mean, there's a huge ecosystem now of like 500 different little sites where you can get a citation. But Google is really Putting together information. And these LLM tools are now putting together information even more so just based off of, you know, an article existing somewhere else that says this fact about you, you know, that says your company has 12 employees. And then, you know, if that's repeated on two other sites, that's validation even more so. Or that you are, you know, like, there are five different Jeremy Rivera's that are notable. There's one who's a prep pastor. There's me. There's a baseball player. I don't know what team he's on, but if you ask LLMs, six months ago, they were very confused and they say that I was, you know, striking out and doing an evangelical conference and doing SEO. The more that I did podcasting, the more I got profiles out there, the better. These LLM tools could separate out context of, oh, the digital marketing guy is this Jeremy Rivera. And, you know, that's kind of going to be a bigger thing as these tools are.
Unlike Google's, you know, O10 links, these LLM tools are more taking a solid first shot and guessing.
And so you have to put more information into the system to get the answer out that you want want. Right?
[00:10:08] Speaker B: Yeah, yeah, I agree. You know, born more in the podcast space, we've seen this move toward video.
And, you know, I will continue to emphasize that you do not have to be a YouTuber to have a podcast, but that is getting muddy, shall we say. But that is a great way to put your name, your voice, your face out with content that you stand by to distinguish yourself. Even if someone doesn't have a doppelganger or a duplicate name out there of some other famous Jeremy Rivera. But it's, it's a great way to distinguish yourself. And so just a little context is that I primarily produce podcasts for financial professionals. So they could be a financial advisor, they could be a money coach, they could be a cpa, Just anything in the financial space. That's my background. So there are a million financial advisors out there, and they all really do stand for different things. Some of them just want to sell you some life insurance.
Some of them want to manage your investments, quote, unquote. But then they want to, like, just throw it in a fund and like, never actually do anything with it. But then there are some really good ones, right? And so those are the ones that I'm focused on trying to help them distinguish themselves with their podcast, with their video. And of course, we're able to pull that content on their website and make it, you know, show that they are creating fresh content every week and, you know, working on that content to where they can link to other creators, other financial experts, big financial websites, and hopefully get quoted in, you know, whatever Yahoo. Market article. You know, it's like, it's this holistic perspective of like, how do you get your voice and your messaging out there?
And, and yes, it's an attraction piece, but I mean, that's, that's kind of just how you're going to stand out these days.
[00:12:21] Speaker A: Absolutely. Tell me a little bit about your background that brought you to podcasting as a producer. Was that something that came out of college or a previous experience? And how did that experience lend or push you into the vein you're in now?
[00:12:40] Speaker B: Yeah, so I, I was literally pushed.
So my background is accounting and information management. I did audit here in Texas for Sal Tax. For a really long time before that, I managed contracts at a construction company.
So that management piece with the audit piece, you know, I was enjoying my career, but we were also going through like our own little personal financial revival, you know, privately. Right. Because nobody talks about money, and that's part of the problem.
And so the way that I found guidance and help was through podcasts. So I would sit there and like, listen to various financial creators.
Everybody knows Dave Ramsey, but he's only one, and he has a very singular lane view of finances. So he's a great place to start, but then after a while you kind of go, okay, well, I need more than this. I need someone who's not gonna demean me for going out to eat. Right. Like, I need like a more holistic way to manage my money.
[00:14:01] Speaker A: I did the university.
I did that.
[00:14:04] Speaker B: Yeah, yeah.
[00:14:05] Speaker A: With my wife. And so I know exactly what you're talking about. Like, okay, I need a financial advisor who's not. Who's going to be like, not mean for, you know, if I have a cup of coffee is like gazelle, like intensity. I get that.
[00:14:19] Speaker B: Yeah.
[00:14:20] Speaker A: Actually, what I need is some. A way for my money to. For you to show me how to make my money, make me be able to have coffee guilt free as part of this matrix.
[00:14:31] Speaker B: Right.
[00:14:32] Speaker A: Like, how do I put my money away from it? Which is a totally different mentality from. You are the engine. You have to go after this. And if you don't, you are a bad, bad man.
[00:14:43] Speaker B: Right. Well, and I, I saw very quickly, like, I mean, you can't save and squander and find deals and almost like minimize your use of money into wealth. Right. Like, there has to be, you know, an earning more Strategy. There has to be an investing strategy. There has to be other things. So, anyways, yes, that was. That was where I was. And I started to find some other financial creators and kind of what happens with podcasting, it's so interesting, but you develop a relationship. Like, many of your listeners, Jeremy probably feel like they know you and like, you're their best friend, right? Like, oh, he's my SEO guy. Even if they've never reached out, but they listen to you. They binge your episodes, they listen to you while they're walking their dog or driving. And that was me. I was sitting there working my spreadsheets all day at work, listening to these financial creators, and they really helped me, and they helped us get out of, you know, $80,000 of debt in, like, three and a half years. And we started investing. Like, we really turned things around, made a big difference. So all this to say I turn around and I go to a financial content creation conference. Walk in. Of course, I have no idea what I'm walking into, right. I've never been to anything like that in my life. But I was interested and I felt like, oh, like, podcasts changed my life. Like, I gotta see what this is about.
And I, at the time, launched a podcast of my own to help other moms in my situation. My kids were little at the time, and I was, like, looking for that non Dave Ramsey voice. And I was like, let me help at least like moms that are, you know, let me be a mom speaking to moms, right? Like, let me identify and. And help this specific lane of people. And at that conference, two, I'm going to say three, but two of them wanted to be co hosts on a show. So I launched two shows coming out of that conference for clients that I didn't even know I was searching for.
And from that point on, and all of those three people happened to be financial advisors. So from that point on, I was like, okay, this is. This is where I'm being shoved. I'm passionate about the content. I like working with these people.
I feel like I can see through their natural awkwardness, because, let's just be honest, financial professionals can be pretty awkward, as can, you know, SEO or medical professional or, you know, the. The website programmer or whoever, right? Like, we all have this awkward streak to us, but I have this ability to see through that and bring out whether it's they're weird or they're fun or the personal aspects of them that I can see that would connect with people.
And we use that to produce their show. Well, so anyways, that's the long story of like kind of how I got started and just the passion behind it and the background and all that. So I don't want to do finances anymore, I don't want to do audit anymore. But I do love the nerdy nitty gritty of podcasting and it.
[00:18:04] Speaker A: There's so many benefits to like a small business owner, you know, it can shape their personal branding in a certain way and that goes not just to the financial niche, but like your, you know, H vac company in, you know, Oklahoma City. Like you can like stand out from the people who are just publishing their 500th article on how to handle a leaky faucet.
Instead, if you have your founder or the marketing manager running a podcast about, you know, home care, you know, and like the cross pollination possible of like either niching down to the city or the community and your expertise, your professionalism, like home service is such a rich niche because you can talk to, you know, you've got the same, I call it a nexus of care. It's the home, right? Different industries, there are different nexuses of care. And there's all of these people that are attached to the home. It's like home inspectors, foundation guys, crawl space cleaners, you know, like there are all of these niches and service, commercial real estate agents, you know, whatever it might be, they're all interconnected, like with property, with homes. And so like you have such a potential crossfire audience of like who you bring on as your guest, attaching it back, you know, you could launch, you know, if you're selling, selling steaks, you could have, you know, chefs on health care professionals, alternative health care. Like if you just look at your niche, where are you positioned? What does your audience potentially have interest in? What's it, where's the biggest grouping of these people? Because that individual conversation can potentially open doors to co marketing. Cross marketing, cross promotion.
You could send referrals. That way you could literally pitch to your ideal prospect after they've come onto your show and put you into the authority position straight up and then you get to pitch to them like a tied in service, like that's knocking it out of the park. Like yeah, all of these cold email folk, all of these hard push sales people, ob out balanced sales positions would die to be, you know, in that power position of just having, you know, having a conversation.
Because in that dialogue, as a host to a guest, if there's a connection and there's kind of a hierarchy, you know, you're Implicitly trusting your host in a certain way to have kind of a bigger reputation on some side or, you know, and so there's like a value proposition there to. To explore. Like, there's so much potential value to fit that into your small business. You can even, you know, white label. I've set up, like, a white label SEO podcast at SEO Arcade. Like, so you can set up your own podcast separately to help support your brand through link building, through content marketing. Like, there's so many channels that this process can pollinate. And, you know, it's rich soil, right?
[00:21:27] Speaker B: Yeah. Yeah. Well, and I think, you know, I've seen a couple of arguments, right? It's like, oh, like, there are so many podcasts out there. You know, there's probably one that already talks about what I do, so why do they need me? People look at YouTube channels the same way. It's kind of this, like, the, like, downer perspective of, like, why would I do that if everyone else is already doing it?
And I would venture. And I forget the numbers at this point, but maybe, you know, how many websites are out there. But yet, as a small business owner, you didn't think twice about the fact that you need a website. There are 2 to 4 million podcasts out there, and attrition is really tough. Most people stop podcasting three to 10 episodes in.
They either they get overwhelmed with the production process, the editing is too hard, they have a hard time finding guests, whatever the challenge is, and they drop off. So of those 2 to 4 million, there's less than 500,000 that are actually active.
So for you to get to stand out, just think, like, think SEO, right? What if you were only one of 500,000 websites out there? Holy cow, you would be jumping up and down celebrating that you are one of those websites. So that opportunity is still there for podcasting.
You know, if you're going to look at numbers and kind of think like, oh, you know, there's somebody that already talks about SEO, for example, okay, so they're still going to be interested in your voice, your advice, your perspective, your experience is different than the next SEO guy. And maybe I identify with you more closely. Whether it's life stage or education or the type of websites that you like to work on, you know, there's still the opportunity that I find connection with you more than the next SEO guy. So, like, whatever, you know, podcasting, right? Like, there are lots of podcasts about podcasting to get really better, but none nonetheless. You know, my show is called Podcasting for Financial Professionals, A There's not a show for financial professionals specifically. And B, yep, they need me. I know they need me. So I'm going to just go ahead and step up and take that opportunity. So I just want to encourage like anybody that's like, oh great, look, A, one more thing I have to do. B, there's already somebody out there, you know, C, there's already a million podcasts on this topic. Like, these are all just excuses. Take advantage of this cross channel potential that you have sitting in front of you and then there's like a big opportunity. I don't know if you want to get into SEO show notes or like the descriptions and titles and just kind of the.
What we're probably going to call like basic SEO.
But let's.
Podcasters in general don't know this stuff. And so for someone who listens to an SEO show, you're going to have a huge advantage on your own show.
[00:24:52] Speaker A: Absolutely. Yeah. There's kind of two thoughts that I have that kind of align on that. One is you wouldn't avoid going into commercial real estate because there's other commercial real estate agents.
[00:25:05] Speaker B: I'm sorry, right.
[00:25:08] Speaker A: Like, yes, what you do is exactly the same in your city and region as somebody else in circumstances Seattle is doing. But how you go about it, you're. It doesn't mean that you can't build a personal brand that has its own unique value and aspect. I was talking with, interviewing with Bone Dry Roofing, you know, straight up like a roofing. He was the chief marketing officer and we're just getting down to the brass tacks of like, okay, like there are plenty of people who put roofs on. But we, you know, we have a mission. We want to, you know, be thorough and we want people after the fact to recognize that we took these extra steps. It's like I think he said it was like the bone dry reputation and like they had a specific mission statement. Like if you can take your service industry business serious enough to say it, the. It's going to have an impact by how we go about these things within integrity or we are, you know, are thorough or we always respond on time. Like humans need more than just clock in, clock out. They need a job that provides some sort of value or additional benefit to it. Of like you're doing something like there's a fantastic movie from the 80s called Brazil about, you know, just being, being like a worker, being. This guy has these fantastic adventures in his mind of like, you know, this whole office building is like a pirate ship and it's Raiding others. But it's just the reflection of the desire of humanity to, to put more into the universe than just calculating numbers on a sheet. I see, you know, as we finally was, we give birth to AI, as Morpheus would say, what it's really done is, is it's given a shortcut to some of this content creation. And you could you, Yes, I could sit down over the next five days and probably create 20,000 articles and get them posted to various sites and stand up sites and push that content and post that, all of that. But that's not new content. It's not necessarily even particularly helpful content. And if you're Google and you're seeing a whole bunch of unhelpful content going up, you are weighing it in evaluation in comparison to others and sorry, like, mass producing bulk amounts of AI generated content is not a good content marketing strategy long term. Yes, there are, you know, content marketing pros or show their gains but then like, you know, they don't show the huge dip as Google like kind of detects that there's no brand entity behind it. There's no real heart to it. There's nobody pushing the value of it. There's no, there's no people coming back to that site and sharing it. There isn't true ecosystem around it. So yes, you can puff it up, but like it deflates like a flan in the cupboard if you like. If you don't actually create something new and unique.
So I love the concept of utilizing podcast marketing as a genuine content engine because one of the things that I always try to do, I try to get the business owner, like I'm an SEO, I want to get my owner to give an interview because it's so much easier than actually getting the. Okay, could you give me an about page? I've waited one week to six months to get like three paragraphs of the worst most sales content. But if you recorded that first interview with them or that first conversation meeting you had, tell me about your business. What are you passionate about?
Where do you see this business making a difference in your community? Oh, they'll go on for an hour and they'll not only go on for an hour, but they'll cite experts, they'll talk about their experience, they'll talk about their history. You're like, hold on, let me pause. Record transcript. That's about page content. That's, that's supporting your sales page, that's your service page. That's you know, on your contact page pulling quotes from, from your founder about that. So you know, whether or not you start a podcast interview as an SEO, interview, your owner interview, your founder interview, the content marketing director for the agency or for the company that you work with and grab that stuff, but absolutely give me some fundamentals of, like, some checklist items, like an sop. What are some things that you think that a new podcast owner needs to check off and that can include, you know, including links in your show notes.
So give me your checklist, as many things as you can fire off.
Do this.
It's basic or not basic.
[00:30:22] Speaker B: Yeah, yeah.
So as you were sharing there, I was thinking in my. In my mind, you know, okay, yes, you're gonna get this raw content, right? For lack of a better word from your owner or whoever's doing the interview. And I kind of want to, like, post a caveat up there. It's like, we're not saying that you can't use AI to help you with your podcast.
Once you get those interviews, or even if your owner, let's say you've convinced him to, you know, host his own show and you're coming up with ideas specifically for your business to help him, you know, talk about the frequently asked questions and answer things and position himself as the expert for this particular Service, you can 100% use AI to help prompt that. I have found that, you know, you get the best results, even, like, scripts for the show. Like, let's say he's nervous on camera. I putting as much of your perspective or your owner's perspective, your company values all of these things into AI to achieve the results that you want, not just, hey, like, create a script about SEO for podcasts, right? Like, it's probably not going to be a great episode, but if I sat there and maybe feed this interview into AI, typed multiple paragraphs of my experience and perspective into it, I could definitely get an amazing script made for my next episode.
So anyways, I just wanted to, like, post that caveat. Okay, so checklist for a new podcast.
There is a script starter kit that I want to kind of just throw out there. It is free. It's on my website. And what that does is encourages you to kind of establish, just like you would for a blog or a website, your content pillars, right? Like, what are the top three to five things that you are always going to be about on your show?
And once you identify those topics and those pillars, the next thing you want to identify, like, what's the positioning here? Is this an interview show because this show is intended to be. Be a connector, or is this a show Where I, as the owner, am positioning myself as the authority, and I'm really elevating my face and my voice and I'm boosting this personal brand. Well, in that case, I'm gonna do less interviews and more solo episodes because they need to see you and hear you as the host more often. Really grasp it, like, hey, she's my gal. That's my guy, right? Like, you wanna be in that position. If this is about you as the owner, you know, you can, you can vary your structure. You can pull quotes from people. You can do a long interview like this, or you can do these long interviews and then find like the best five minutes to feature of that guest and the rest of the whole episode. Besides that five minutes where you shared that clip, is you talking about why that clip is relevant. Like, there's so many cool structure things you can do that feed into what your goal of the show is.
So this is, this gets into strategy as far as, like, what you want to do with your show. I shared with Jeremy before we got on here that all my clients shows are sponsored by their businesses. So what that means is they don't have like a mattress sponsor, right? They might run a commercial where they talk about their webinar that's coming up or their, their services that are coming up.
So what it all boils down to is what are your goals with that show? And you can look on practically any website to say, oh, what microphone should I have? Or what camera should I have? Where should I post my episodes? How do you get these syndicated? Like, those are all just things that once you start Googling, you're going to figure it out. But the most important newbie podcaster advice is to really get clear on your goals and your topics and how the structure of your episodes feeds into those goals.
[00:34:56] Speaker A: That makes sense. And I mean, it's. I've made a deliberate choice as far as style, and I inherited this, this unscripted podcast because I, I was on it from Mark Preston. He interviewed me and then he wanted to kind of walk away. And I inherited a library of his interviews. And it just kind of fits my style of being unscripted, you know, and, you know, I barely even double check who is coming on the show before, you know, they pop into the studio and then away we go.
But I know, you know, working, working with my wife, she was very much like, oh, I want to do my own solo podcast episodes mostly and occasionally interview people. And like, you know, her thing was very much more, okay, I need to put together my Notes and, and there are different, you know, value propositions or pro processes to those solo episodes.
I like the, that concept of, you know, doing an interview but then splicing it in, you know, with your commentary on that. Which is ridiculously easy, honestly, in Riverside. And I haven't used other, you know, studios, but I'm sure that software like Riverside exists outside of Riverside. I'm super familiar with it. I'm like, you could do that so easy. Just record once. Then you, you record your interview and you can cut over. Like it's just a simple dialogue interface. You know, you don't have to hire a $5 million editor producer to have content that's worthwhile.
You know, there are, there are layers of expertise. It's funny because there's. There's a guy in my co. Working space in Cookville and like, he, you know, he does podcast editing. He's like, okay. For most small business owners, you know, you need very minimal editing. It's. There are people who take this on as like a lifestyle of being a podcaster with a capital P, and they'll spend thousand dollars on their equipment and, you know, 50 hours to super produce one, one at episode. But that's because it's their art, you know, and there you can take it to that level. You can take it to that Japanese precision of like honing down, like you as a podcaster and you take it so seriously. You've got your own studio, you've got your, your sound board, you know, your, your sound muffling in your studio and just the, the perfect setup.
Yes.
And those that do that, bless their souls. But that's, they're doing it for that purpose.
[00:37:42] Speaker B: And for most people, that's overwhelming, right? To be the small business owner and look at these people with a studio and think like, oh, to start a podcast, I have to do that.
And, and that's been a big piece of like, why my business grew as fast as it did. Because it was like, I'm at home. I'm in a spare bedroom. That is my office. I have a great microphone, I have a webcam. You know, we're using Riverside. I use Riverside when I record my interviews as well. Like, there are low cost, excellent tools and you, as a business owner or as the marketing mind for the company you're working for, can, can produce these things like fairly easily.
[00:38:33] Speaker A: So as we kind of round this out at the end, what's the, the takeaway from the conversation like? If, if people were to do one thing after this to grab onto the Value. Explore something.
You know, what do you think is going to be the most effective thing for them to do this afternoon or tomorrow after they listen to this in our conversation, to get the most value.
[00:39:04] Speaker B: Yeah, I would like to encourage them to look at any interviews they have done and if they haven't done any, consider what you might be able to record about.
Right. So, uh, let's say I get these 10 questions all the time on every sales call I can record. It doesn't even have to be a podcast, but it could be just a simple audio clip. A simple video clip where I am, you know, face to camera, answering in my voice with my perspective. And of course, if you're not using video, you can literally like read and animate your voice to where it sounds like you're just talking to them. But you could have it scripted out so that, you know, you hit your points.
But people are really looking for that personal connection these days.
And whether that's through your face or through your voice, you know, video versus audio, if they can hear you, they immediately connect more deeply with you than if you're just a guy on LinkedIn, right. Or a girl on LinkedIn.
You know, look at your content, look at the work that you're doing. If you are working for someone as the face of the business, do they have audio or video content out there and use that as an opportunity to like cross pollinate links, you know, in any articles that are written and that question is in that article, okay, Link to that audio or video and vice versa. Use these clips to share on social media and start creating that spider web that we've been talking about and use that cross channel, you know, messaging and take advantage of that for your brand.
[00:40:57] Speaker A: I love it. I'll double down on that. Of there's so many links like that you can get out of a podcast ecosystem. There's podcast directories your guests can link to you.
You know, you get access and you're creating subject matter expertise which you could pitch to journalists. If you're doing haro, help a reporter out, like having having a list of industry quotes to pull from.
If you have your founder, you know, I'm working with Metaflex club and she's talking about, you know, this medical device that helps like relieve arthritis and carpal tunnel. Like I have a hit list of like her expertise where she's talked about both entrepreneurship as like a founder, but also like, you know, her journey as creating a medical device. And, and you know, those are two sides of the same coin. But I'm looking for journalist entries in haro and featured and quoted.com of writers looking for, you know, how do you get medical devices approved or challenges within the insurance industry and like getting your medical device approved and as an FSA, as a Class 1 medical device. That, that's that hey, her quote there fits. So you can tap into most multiple link ecosystems, you know, create once and redistribute forever. So just find different distribution channels.
So I love that piece of advice. Thank you so much for your time. Virginia. I'll make sure that that resource that you mentioned for the, it was for the scripts.
[00:42:41] Speaker B: Yeah, make sure that, that it was.
[00:42:42] Speaker A: In the show notes.
[00:42:44] Speaker B: It was a script starter kit. Yeah, it's a script starter kit and it's on my resources page.
[00:42:53] Speaker A: I'll make sure that that gets linked.
I don't have anything personally against script, so I just can't use them.
All right.
[00:43:03] Speaker B: Yeah, no, and it will help. Even just with pillars of, you know, outlining like what you are going to talk about. You don't have to like fully create the script, but it really helps to write down, you know, hey, here are my like primary topics.
[00:43:18] Speaker A: I think those thought exercises are the same types of thought exercises that you should be doing with your content marketing to begin with.
So it should be, you know, a double down exercise and think about, okay, well if I come back and I'm not thinking about hiring a content writer for this, but I can get this straight from the horse's mouth or I can hire an expert in this to talk about these with other experts or straight up, like there's so much value there.
So I'll make sure that that gets linked in the show notes and your brand, your site. Thank you so much for your time. It's been a great conversation.
[00:43:58] Speaker B: Yeah, thank you so much for having me. I appreciate it.
