The Technical SEO Odyssey: Is It the Right Path for You?

"The Technical SEO Odyssey: Is It the Right Path for You?" is a must-listen podcast for anyone in the SEO industry contemplating diving deeper into the complex world of technical SEO. Join Mark A Preston and Kristina Azarenko as they navigate the intricacies of specializing in this field, providing insights into what it takes and who it's suited for.

Mark introduces the topic by acknowledging the foundational knowledge that many SEOs possess and poses the question of what it means to specialize further, specifically in technical SEO. He invites Kristina to share her expertise on how one can determine if this path is right for them.

Kristina begins by emphasizing the importance of truly understanding what technical SEO encompasses. She suggests an unconventional yet practical approach: experimenting with one's own website. Kristina's advice is to actively engage in trial and error, such as disabling crawling on a website, to see the impact and understand the workings of Google's indexing and crawling processes.

She shares her personal journey, highlighting how she transformed from a non-tech-savvy individual into a technical SEO expert. Kristina’s experience is a testament to the idea that technical SEO is not just for the inherently tech-savvy; it’s for anyone with curiosity and a willingness to learn and experiment.

The podcast also delves into the mindset required for technical SEO. Kristina describes how being passionate about dissecting and understanding the nuances of website functionality, crawling stats, and Google Search Console data is a clear indicator that technical SEO might be the right specialization. Her enthusiasm for the subject matter shines through as she explains how technical SEO trains the mind to think in a structured, analytical way, beneficial for problem-solving in various aspects of life.

"The Technical SEO Odyssey: Is It the Right Path for You?" is a compelling listen for current and aspiring SEO professionals, digital marketers, and anyone intrigued by the technical side of SEO. This podcast provides valuable insights into whether pursuing a specialty in technical SEO aligns with one's skills, interests, and career aspirations.

Subscribe to our podcast for more engaging discussions with Mark and Kristina as they continue to explore the diverse facets of SEO. Stay informed with their expert advice on navigating the evolving landscape of search engine optimization.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade