Technical SEO Decoded: The Essential Elements for Success

Dive into "Technical SEO Decoded: The Essential Elements for Success," an insightful podcast that simplifies the complexities of technical SEO for both beginners and seasoned professionals. Join Mark A Preston and Kristina Azarenko as they break down the key components of technical SEO using an innovative approach inspired by the periodic table in chemistry.

Mark opens the discussion by seeking a top-level overview of technical SEO, acknowledging its vastness and dependency on various factors. Kristina responds with her unique perspective, introducing the concept of viewing technical SEO as a periodic table, where different elements combine to form a successful SEO strategy.

Kristina categorizes the elements of technical SEO into three primary buckets: Rank, Don't Rank, and Accessibility & UX. In the 'Rank' category, she explains the importance of elements such as self-referencing canonical tags, allowing pages to be crawled and indexed, and ensuring they return the correct HTTP status codes. This section is all about optimizing pages to be found and ranked by Google.

The 'Don't Rank' bucket delves into decisions around whether a page should be crawled or indexed and how it should be canonicalized. This category is crucial for managing pages that should not appear in search results but still contribute to the site's overall health.

The 'Accessibility & UX' bucket focuses on making pages secure, fast, and user-friendly. Kristina emphasizes the significance of these elements in providing a positive user experience, which is increasingly important in Google's ranking factors.

Kristina also highlights the importance of understanding crawling and indexing, noting that many SEOs, even those with experience, often have misconceptions about these fundamental concepts. She suggests starting with these foundational elements to build a solid technical SEO strategy.

"Technical SEO Decoded: The Essential Elements for Success" is an invaluable resource for anyone looking to grasp the fundamentals of technical SEO or refine their existing knowledge. This podcast demystifies technical SEO, making it accessible and actionable for SEO practitioners at all levels.

Subscribe to our podcast for more engaging and informative discussions with Mark and Kristina. Whether you're just starting in SEO or looking to deepen your technical understanding, this podcast will provide you with the knowledge and insights needed to navigate the world of technical SEO effectively.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade