SEO Audit Mysteries: The Art of Spotting Anomalies

Join Mark A Preston and Kristine Schachinger in an enthralling episode where they dive deep into the world of SEO audits and the importance of identifying anomalies. Titled "SEO  Audit Mysteries: The Art of Spotting Anomalies," this podcast is a treasure trove for anyone looking to understand the intricacies of SEO auditing and troubleshooting.

Kristine, with her extensive academic background and a keen eye for detail, discusses her approach to SEO audits, emphasizing the significance of spotting anomalies. She shares insights from her experience in academic research and how this skill crucially applies to SEO. Mark and Kristine explore real-life examples where anomalies have led to significant discoveries about a website's performance issues, from overlooked keywords to technical problems.

This episode is particularly beneficial for SEO professionals, website managers, and business owners who face challenges with their website's performance. It offers practical advice on where to begin when a site tanks and how to systematically approach an audit to uncover hidden issues that standard checks might miss.

Listeners will also gain an understanding of how anomalies in data, site performance, or Google Search Console reports can be the key to diagnosing and resolving complex SEO problems. This podcast is not just about SEO audits; it's a guide to developing a meticulous and investigative mindset that can make all the difference in the digital world.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade