Mastering AI in SEO: Navigating the New Landscape

In this enlightening episode, "Mastering AI in SEO: Navigating the New Landscape," Mark A Preston and Kristine Schachinger delve into the rapidly evolving world of AI and its impact on SEO practices. As AI technologies like large language models and machine learning increasingly influence search engines, SEO professionals face new challenges and opportunities. Kristine, with her deep understanding of Google's workings and background in machine learning, provides valuable insights into how SEOs should adapt to these changes.

The podcast explores the complexities of incorporating AI into SEO strategies. Kristine emphasizes the distinction between AI-generated content and human creativity, underscoring the importance of human touch in content that requires conversion. The discussion also touches on the limitations of AI in keyword research and content creation, highlighting the nuances that AI still struggles to grasp.

Listeners will learn about the foundational role of BERT in advancing language models, the proper use of AI tools in SEO tasks, and the critical importance of human oversight in AI-generated content. The conversation also addresses the potential risks and misconceptions surrounding AI in SEO, such as the misuse of tools like ChatGPT for critical tasks and the implications of Google's Helpful Content Update for AI-generated content.

This podcast is a must-listen for SEO professionals, digital marketers, and business owners who want to stay ahead in a landscape increasingly shaped by AI. Mark and Kristine's discussion is not only informative but also a call to action for SEOs to rethink and refine their strategies in the age of AI.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade