In this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins, CEO and founder of Law Marketing Zone, about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies.
Marilyn emphasizes the need for brand consistency across platforms and the significance of engaging with local communities to enhance SEO efforts. The conversation also touches on content marketing strategies and the changing landscape of link building.
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