Beyond the Checklist: Evolving SEO Strategy for Real Impact

January 29, 2024 00:03:50
Beyond the Checklist: Evolving SEO Strategy for Real Impact
The Unscripted SEO Interview Podcast
Beyond the Checklist: Evolving SEO Strategy for Real Impact

Jan 29 2024 | 00:03:50

/

Show Notes

Welcome to "Beyond the Checklist: Evolving SEO Strategy for Real Impact," where we delve into the transformation of SEO from a rigid checklist approach to a dynamic, adaptive strategy. Join Mark A Preston and Cindy Krum, two experienced SEO professionals, as they discuss the need for the SEO industry to evolve beyond standard checklists to truly excel in the current digital landscape.

Mark starts the conversation by addressing the prevalent 'SEO checklist mindset' among many professionals, particularly during training sessions. He emphasizes the need to move beyond this approach, considering the unique aspects of each business and customer. Mark challenges the industry to evolve, noting that while SEO fundamentals remain crucial, Google's advancements necessitate a more nuanced approach.

Cindy adds depth to the discussion by acknowledging the value of checklists, especially for junior employees and in limiting technical errors. However, she points out that checklists are just the starting point. As the industry standards rise and Google's algorithms become more sophisticated, the basic checklist items are no longer enough to guarantee top positions in search results.

She further explains that differentiation in SEO now requires going beyond the basics. If everyone in your industry is following the same checklist, it becomes crucial to find ways to stand out. This involves understanding the changing 'table stakes' of SEO and recognizing that achieving a high rank is just part of the challenge.

Cindy also touches upon the reality of modern search results, where even a top position doesn't guarantee visibility due to paid ads, knowledge graphs, and other SERP features. She stresses the importance of being realistic and adaptable, considering factors like the prevalence of paid ads and knowledge graph presence in certain queries.

"Beyond the Checklist: Evolving SEO Strategy for Real Impact" is a vital listen for SEO practitioners, digital marketers, and business owners who want to stay ahead in a rapidly changing digital world. Mark and Cindy provide valuable insights into developing a flexible, informed SEO strategy that goes beyond basic checklists to truly make an impact.

Subscribe to our podcast for more enlightening discussions with Mark and Cindy as they continue to explore advanced SEO strategies and techniques. Stay updated with their expert advice on navigating the ever-evolving SEO landscape for maximum effectiveness.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Other Episodes

Episode

December 22, 2023 00:03:35
Episode Cover

Balancing Act: Google Ads and SGE's Impact on Click-Through Rates

In this insightful episode, Mark A Preston and Kristine Schachinger delve into the complex interplay between Google's Search Generated by Everyone (SGE) and the...

Listen

Episode

April 17, 2023 00:05:38
Episode Cover

The SEO mindset of big brand SEO

Mark A Preston was chatting with Grant Simmons on The Unscripted SEO Interview Podcast about the his experiences and thinking when it comes to...

Listen

Episode

November 16, 2023 00:02:45
Episode Cover

Masterclass on Building Powerful Lead Gen Sites: Beyond the Checklist

Dive into the world of lead generation sites with experts Mark A Preston and Charles Floate. Steering clear from the typical checklist approaches, this...

Listen