Bridging the Gap: Enhancing SEO-Developer Communication in Technical SEO

"Bridging the Gap: Enhancing SEO-Developer Communication in Technical SEO" is a podcast that delves into the critical role of effective communication between SEO professionals and developers. In this insightful episode, Mark A Preston and Kristina Azarenko explore strategies for fostering collaborative relationships and understanding between these two essential roles in the digital world.

Mark begins the conversation by addressing the often-perceived tension between SEOs and developers, attributing it largely to communication gaps. He shares his recent experience working with a development team, emphasizing the importance of involving them in the problem-solving process and seeking their input on how best to address issues.

Kristina builds on this by stressing the significance of soft skills in technical SEO. She explains that technical SEOs need not necessarily talk in development language but should focus on being nice, inclusive, and understanding what success looks like for developers. Kristina shares a breakthrough moment inspired by Jackie Chu's story, where a developer's reluctance to implement a request was overcome by understanding his concern for website security. This example illustrates the power of empathy and clear communication in achieving mutual goals.

The discussion also highlights the multifaceted nature of SEO professionals, especially in technical SEO. Kristina points out that technical SEOs need to be well-versed in tech-savvy aspects and possess strong communication skills to effectively convey their needs and understand others' perspectives.

"Bridging the Gap: Enhancing SEO-Developer Communication in Technical SEO" is an invaluable resource for anyone in the SEO industry looking to improve collaboration with development teams. This podcast offers practical insights into adopting a more empathetic and inclusive approach, facilitating smoother interactions and more efficient problem-solving.

Subscribe to our podcast for more enlightening conversations with Mark and Kristina as they continue to explore the dynamic interplay between different roles in the field of SEO. Stay informed with their expert advice on enhancing communication skills and fostering better relationships between SEO professionals and developers.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade