Dive deep into the contentious world of topic hubs with industry veterans, Mark A Preston and Kasra Dash. While SEOs are keen to establish authority on specific topics by inundating their websites with extensive content, is this approach always warranted? Kasra draws attention to the key distinction between 'topical coverage' and 'topical authority', questioning the logic behind flooding sites with hundreds of articles. By exploring tools like Screaming Frog, they delve into the importance of evaluating content that truly drives traffic and the pitfalls of neglecting Google's crawl budget. In a digital landscape where the line between expertise and excess blurs, discover the strategic steps to ensure your content serves genuine value rather than just filling space.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
This is honestly, one of my favorite interviews. I've known Keith Bresee for years, so it was fun to get his background where he...
"Decoding Google Indexing: Solving the SEO Puzzle" is a deep dive into the often-misunderstood realm of Google indexing and its implications for SEO. Join...
The winds of economic downturns are sweeping across the globe, and the marketing realm is not immune. Join Mark A Preston as he sits...