Latest Episodes
Benjamin Behrooz on Empathy, Blue-Collar Marketing & the AI Silver Lining
Unlock the secrets of effective branding with Benjamin Behrooz! In this episode, we dive deep into the importance of empathy in business and how...
Link Building for SaaS: The Strategies That Still Work in the AI Era | Kristiyan Yankov
Most SEOs treat link building like a chore. Kristiyan Yankov built a whole agency on it. He’s the founder of Above Apex, a link-building...
The Two Types of SEO Left: Zak Ali on Surfaces, Digital PR & Terminal-Native Workflows
Most SEOs are defending a job that no longer exists. Zak Ali () — General Manager of Finder US ( and one of the...
Why Ranking #1 Isn't Enough Anymore — Christopher Gimmer (Snappa & GoodMetrics)
Christopher Gimmer bootstrapped Snappa to ~$10K/month off the back of a single blog post — and now he's rebuilding it AI-first while launching GoodMetrics,...
GEO Research Google Doesn't Want You to See: Entities, Coherence & Prompt Poisoning
You don't rank pages anymore — you rank entities. That single shift, Federico Fancinelli argues, is why AI search quietly favors established brands over...
Use AI to Kill the SEO agency Pre-Work, Not the Thinking | Erika Braeger, Tenspeed
AI didn't kill SEO — it raised the stakes on the fundamentals. Erika Braeger of Tenspeed on using AI to kill the pre-work (not...