AI didn't kill SEO — it raised the stakes on the fundamentals. Erika Braeger of Tenspeed on using AI to kill the pre-work (not the thinking), writing humans-first-but-machine-readable, and what AI actually cites at the B2B evaluation stage.
Erika Braeger is Manager of Organic Growth Strategy at Tenspeed, a B2B SaaS content agency (organic, AEO, digital PR, design). A former teacher, she leads by building her team's confidence and stripping the busywork out of their day. Host: Jeremy Rivera.
⏱️ CHAPTERS
0:00 – Intro
1:30 – Building team confidence (the teacher's method)
3:58 – Innovation: killing the pre-work with Claude skills
5:45 – The new value of SEO & the LLM layer over everything
9:58 – Human-based content, SME briefs & the expert-review layer
16:44 – From a family food blog to B2B SaaS
22:13 – The red line: never rush a website migration
24:48 – Superintelligence? Still running QA
27:36 – Tenspeed's research: what AI actually cites
IN THIS EPISODE
• Managing a strategy team by building confidence
• Using AI to remove pre-work, not the thinking
• Writing for humans first — but machine-readable
• Website migration red flags to avoid
• What AI cites at the B2B evaluation stage
CONNECT WITH ERIKA
Company: https://tenspeed.io
LinkedIn: https://www.linkedin.com/in/erikabraeger/
Research — What AI Actually Cites for B2B Evaluation-Stage Prompts
️ THE PODCAST
More SEO interviews: https://unscriptedseo.com
Host: https://jeremyriveraseo.com
SEO tools & guides: https://seoarcade.com
#SEO #AEO #AISearch #ContentMarketing #B2BSaaS
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