In this enlightening episode, Mark A Preston and Kasra Dash dive deep into the perplexing world of organic traffic and its unpredictable fluctuations. Why would a high-performing page suddenly lose its ranking and traffic? Is it always the fault of the specific page, or could there be underlying causes lurking in other parts of your website? Kasra sheds light on the possibility of other pages or silos negatively impacting a once-trusted page by Google. The duo emphasises that a significant drop in rank might be symptomatic of a bigger issue within the website, rather than just an isolated problem with the page in question. Join them as they explore potential remedies, the role of negative SEO attacks, and why it's crucial to look at the bigger picture when tackling page-level organic traffic loss.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
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