In this insightful discussion, Mark A Preston and Kasra Dash dive into a predicament faced by many real estate agencies: What to do with property pages once the property is sold? While many assume that deleting these pages is the straightforward solution, the duo unpacks the multi-faceted approaches different agencies take based on their scale and website's size. From redirect strategies to archive timelines, explore the intriguing world of real estate SEO as they highlight the balancing act between maintaining topical authority and managing crawl budgets. Whether you're an estate agent or a curious marketer, this conversation is set to change how you perceive 'sold' property pages in the digital realm.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
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