The Evolution of Blogger Outreach: Money-Making or Quality Driven?

Join Mark A Preston and Charles Floate as they delve deep into the world of blogger outreach and guest posting. What once began as a genuine endeavour to secure quality backlinks has now transformed into a lucrative business opportunity for many bloggers. But does this evolution compromise the very essence of outreach – quality? Charles shares insights on the pitfalls to avoid, the vital checks one should make before securing a link, and the underlying risks associated with these tactics. From analysing domain histories to understanding the delicate balance between control and natural linking, this episode serves as a comprehensive guide for anyone seeking to navigate the ever-evolving landscape of blogger outreach.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade