Beyond Keywords: Evolving SEO in the Customer Engagement Era

In "Beyond Keywords: Evolving SEO in the Customer Engagement Era," we delve into the shifting landscape of SEO, moving beyond traditional keyword search volume metrics. Join Mark A Preston and Cindy Krum, two seasoned experts in digital marketing, as they explore the future of SEO and its growing emphasis on customer engagement, both pre and post-sale.

Mark sets the stage by questioning the future relevance of keyword search volume in an evolving digital environment. This leads to a broader discussion about Google's potential push for companies to engage more effectively with their existing customers. The conversation sheds light on the changing dynamics of SEO, where customer retention and engagement might become as crucial as customer acquisition.

Cindy expands on this by highlighting the opportunities in post-sale support and engagement. She shares an anecdote about her experience with a camping grill, illustrating the gap in long-term support for products. This real-life example underscores the need for engaging content that assists customers post-purchase, such as assembly videos, troubleshooting guides, and styling tips.

The podcast also dives into the changing consumer values, particularly among younger generations, who prioritize sustainability and minimalism. Cindy suggests that there is immense potential in content that helps consumers repurpose or restyle products, aligning with these evolving values.

Both guests agree that SEO is entering a new phase where creating content that supports, educates, and engages customers at every stage of their journey is becoming increasingly important. This shift reflects a more holistic approach to SEO, focusing on the entire customer lifecycle rather than just the initial purchase phase.

This episode is essential listening for anyone interested in the future of SEO, digital marketing professionals, and business owners alike. "Beyond Keywords: Evolving SEO in the Customer Engagement Era" offers insightful perspectives on adapting SEO strategies to meet the demands of a changing consumer landscape.

Tune in and subscribe to our podcast for more in-depth discussions with Mark and Cindy as they continue to explore the evolving world of SEO and digital marketing. Stay ahead of the curve with their expert insights and tips.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade