Short: SEOs it's time to touch grass

[00:00:02] When it comes to SEO, we've become complacent. We have become dependent on tools, on software. [00:00:13] And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google, we're fighting to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outside and touch grass or we need to get outside and touch trash. [00:01:01] We need to get out into the community and use real world events. Organizing a community cleanup, organizing a charitable event, holding classes, pushing our organizations, our businesses, to hold seminars, teach the community how to do things that are associated with your particular business. It's hard to say in general exactly what it is that you need to do, but you need to step away from Semrush. Semrush is not SEO. It's a tool. It can provide some usable data, it can provide some insight, but we need to go outside the box. We need to go outside the software and do something that's going to make a difference.