SEO Adventures: From Fashion E-commerce to Google Discover Audits

In this captivating episode of our podcast, titled "SEO Adventures: From Fashion E-commerce to Google Discover Audits," Mark A Preston and Lily Ray embark on a journey through the diverse realms of SEO. Lily Ray shares her evolving experience in the SEO industry, highlighting her transition from fashion and beauty e-commerce to the intricate world of Amazon SEO and eventually to her current focus on news sites and publishers.

Lily discusses her initial foray into the vibrant world of fashion and beauty e-commerce SEO, where the fast-paced and ever-changing trends kept her on her toes. Despite the enjoyment and challenges this sector presented, she found herself transitioning into Amazon SEO. Lily candidly reveals her feelings about this shift, describing Amazon as a unique and complex platform that requires a different SEO approach.

As her career progressed, Lily faced new challenges with health clients and financial services websites, especially around the time of Google's significant Medic Update. These experiences enriched her understanding of the 'Your Money Your Life' (YMYL) aspect of SEO, which is crucial for websites in these sensitive sectors.

Currently, Lily leads an internal team aptly named 'SEO Speedwagon', focusing on conducting comprehensive SEO audits. These audits are particularly centred on Google Discover, offering insights and strategies for brands to maximise their visibility and engagement on this platform.

Throughout the episode, Mark and Lily delve into the nuances and intricacies of these diverse SEO areas. They discuss the distinct challenges and learning opportunities each sector presents, from the creative demands of fashion SEO to the technicalities of Amazon's algorithm and the content-driven focus required for Google Discover success.

"SEO Adventures: From Fashion E-commerce to Google Discover Audits" is an insightful episode for SEO professionals and enthusiasts looking to understand the dynamic nature of this field. Tune in to hear Lily Ray's journey through different SEO landscapes and the valuable lessons she has gleaned along the way. Don't forget to subscribe to our podcast for more enlightening conversations with industry experts like Mark A Preston and Lily Ray.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade