Owning Your SEO: The Need for Accountability and Leadership

Do you find yourself baffled by the lack of accountability in the SEO industry? Tune in as Mark A Preston and Charles Floate discuss the pivotal role of SEO ownership. They touch upon the pitfalls of driving traffic to non-converting assets and highlight the prevalent 'job without responsibility' mindset. The conversation also underscores the importance of taking ownership of results, both good and bad. In a sea of unspoken agreements and silent nods, the duo emphasise how finding one's voice can not only pave the way for individual success but also foster a more collaborative and transparent community. Dive into this enlightening discussion on why it's high time SEO professionals stepped out of the shadows and truly owned their craft.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade