Do you find yourself baffled by the lack of accountability in the SEO industry? Tune in as Mark A Preston and Charles Floate discuss the pivotal role of SEO ownership. They touch upon the pitfalls of driving traffic to non-converting assets and highlight the prevalent 'job without responsibility' mindset. The conversation also underscores the importance of taking ownership of results, both good and bad. In a sea of unspoken agreements and silent nods, the duo emphasise how finding one's voice can not only pave the way for individual success but also foster a more collaborative and transparent community. Dive into this enlightening discussion on why it's high time SEO professionals stepped out of the shadows and truly owned their craft.
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