Join Mark A Preston in this enlightening conversation with Kristina Azarenko, a renowned expert in technical SEO, as she shares her invaluable insights and experiences. With over a decade in the SEO industry, Kristina dives deep into the nuances of technical SEO, explaining its critical role in digital marketing and website optimization.
Discover the fascinating journey of how Kristina transitioned from a beginner with no tech background to a leading technical SEO consultant and course creator. She discusses common technical SEO challenges, debunks myths about needing a developer's background, and emphasizes the importance of understanding web standards and effective communication with developers.
Kristina also touches upon her innovative approach to technical SEO training, aiming to equip SEO professionals with a comprehensive understanding and the confidence to tackle technical issues independently. Her passion for teaching and the success stories of her students illustrate the transformative power of proper SEO knowledge.
Whether you're an aspiring technical SEO specialist or looking to deepen your understanding of this crucial aspect of SEO, this podcast is packed with practical tips, inspiring stories, and valuable lessons from one of the industry's best. Tune in to elevate your technical SEO skills and take your digital marketing strategies to the next level!
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
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