Demystifying Digital PR Pricing: Are You Paying Too Much?

Join industry insiders Mark A Preston and Charles Floate as they delve into the somewhat controversial topic of digital PR pricing. Charles provides an insightful perspective, highlighting the disparity in prices between traditional SEO clients and corporate clients. Shedding light on the 4x markup many face, this episode offers a candid discussion on the real value of PR campaigns, the role of content quality, and how to discern true worth from mere hype. The duo also shares tips on optimising your budget to get top-notch PR services without the exorbitant price tag, proving that sometimes, less truly is more.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade