As the dust settles on the recent Google "Helpful Content Update", Mark A Preston and Kasra Dash dive into the nuances of what truly makes content helpful. With myriad sites claiming expertise across various domains, is Google's litmus test for credibility becoming more stringent? From the significance of genuine authority in a niche to the pitfalls of 'Copycat SEO', this episode offers a revealing look at what might be tripping up many webmasters. Plus, delve into the 'Information Gain Patent' and its potential role in the recent fluctuations. If you've ever wondered how to stand apart in the crowded digital space, this conversation will provide clarity.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
Most agencies are still deciding what to say about AI. Robert Spinrad of SEOM Interactive already has an answer, and it is not the...
Alex Zweydoff came up inside the property management industry before founding ClearLead Digital. The agency niched down from day one and measures success in...
In "Beyond Keywords: Evolving SEO in the Customer Engagement Era," we delve into the shifting landscape of SEO, moving beyond traditional keyword search volume...