Google's Helpful Content Update: Expertise or Just Copycats?

As the dust settles on the recent Google "Helpful Content Update", Mark A Preston and Kasra Dash dive into the nuances of what truly makes content helpful. With myriad sites claiming expertise across various domains, is Google's litmus test for credibility becoming more stringent? From the significance of genuine authority in a niche to the pitfalls of 'Copycat SEO', this episode offers a revealing look at what might be tripping up many webmasters. Plus, delve into the 'Information Gain Patent' and its potential role in the recent fluctuations. If you've ever wondered how to stand apart in the crowded digital space, this conversation will provide clarity.

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