As the dust settles on the recent Google "Helpful Content Update", Mark A Preston and Kasra Dash dive into the nuances of what truly makes content helpful. With myriad sites claiming expertise across various domains, is Google's litmus test for credibility becoming more stringent? From the significance of genuine authority in a niche to the pitfalls of 'Copycat SEO', this episode offers a revealing look at what might be tripping up many webmasters. Plus, delve into the 'Information Gain Patent' and its potential role in the recent fluctuations. If you've ever wondered how to stand apart in the crowded digital space, this conversation will provide clarity.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
Are you entangled in the web of Google Business Profile (GBP) mergers? Dive into this essential episode where we dissect the often perplexing world...
Alex Zweydoff came up in the property management industry before founding ClearLead Digital, an agency that niched down to do SEO right for property...
Mark A Preston was chatting with Grant Simmons on The Unscripted SEO Interview Podcast about the his experiences and thinking when it comes to...