Finding Your Voice in the AI Age - Dr. Christiane Schroeter

What hasn't changed in marketing? Dr. Christiane Schroeter, a Cal Poly marketing and entrepreneurship professor, author and host of Happy Healthy Hustle, says storytelling - and it matters more now that AI agrees with everything you say.

Christiane and Jeremy Rivera get into why authenticity beats polish when buyers get suspicious, why AI makes a poor critic, and how to pick one marketing channel instead of chasing all of them. Read the full recap: Finding your voice with Dr. Christiane Schroeter.

In this episode

• Storytelling as the through line in marketing for 25 years
• AI as the ultimate yes man, and why coaches who give critical feedback get more valuable
• Read it before you ship it: the pause between AI output and publishing
• Staying authentic when you sell yourself: colors, words and consistency
• Why her books are print on demand on Amazon, and why her email list beats TikTok
• Ranking number one with fewer clicks, and what that means for your list
• Mining your own transcripts for a better about page
• Handwritten workbooks: how she lets students use AI without outsourcing their thinking

More from this conversation: one channel, one list on SEO Arcade, and your AI is a yes man on Jeremy's site. Christiane's TEDx talk on small steps is on YouTube.

Connect with Christiane

• Website: doctorchristiane.com
• Books: doctorchristiane.com/books
• Podcast: Happy Healthy Hustle on Apple Podcasts

Related episodes: the people-first framework with Keith Bresee and why your customer is the hero with Bruce Ashford.

Recorded August 28, 2025. Hosted by Jeremy Rivera for the Unscripted SEO Podcast.