Episode Transcript
[00:00:04] Speaker A: Good morning. Good morning, everyone, and welcome to the Unscripted SEO podcast. Today we have Terry Perry. Excuse me. And Anthony with us, who are with WP Sprints. Now, in the world of SEO, everybody and their mother knows they should know how important technical is and the backend side of things, and not just content and links, but everything else that comes with SEO.
And that is exactly why we have Anthony and Perry here today.
So welcome, guys. Thank you for being here.
[00:00:33] Speaker B: Hey, Keith.
[00:00:35] Speaker C: Hey, Keith. Thanks for having us.
[00:00:37] Speaker A: Totally. All right, so we could go down many, many routes with the conversations of SEO, obviously.
What is it in the world of SEO that you guys right now are seeing working better than not for most of your clients and or customers?
So for context or for just an idea of where I'm coming from with this, we're just going right into the meat of what you guys see working. And that's what I want to see, what you guys are seeing.
[00:01:13] Speaker B: Awesome, Keith. Yeah, I know Perry's example is going to be different than mine, but he and I came to meet each other through my video SEO process, which I'd be happy to share with your listeners here today. I think it's something very repeatable and actionable that everyone can do, and it doesn't take longer than 30 minutes after you've done it a few times.
[00:01:40] Speaker A: Okay, so let's get into that. So I have a quick clarifying question. When you say video SEO, you're not talking about YouTube, correct? You're talking about video on your website?
[00:01:53] Speaker B: No, I'm talking about video. And I'd love to go to Google, type in my most valuable keyword, and show you the result as it shows up on the search results. So I'm not sure what I have on my screen, but let me just pull up a browser so I can demonstrate this.
Before I was into WordPress website repair with my partner, I was big into video advertising.
So I wanted people to Find me for YouTube in Denver, Colorado.
[00:02:37] Speaker A: What? Not Boulder.
[00:02:40] Speaker B: You know, Boulder is its own special place. I don't know if this would work in Boulder, but that's accurate. Here you see the results.
And obviously these companies are paying thousands of dollars a month to get on the top of the first page. But we both know that over 70% of people skip right past those results and then what do they find?
They find the first organic result as a video, not as a website or a blog, but an actual YouTube video.
And it's. Of course, I have to watch the pre roll video before I can skip it.
So this company is potentially paying.
[00:03:27] Speaker C: There you are.
[00:03:28] Speaker B: So that's the big thunderclap. You know the hook.
But if you scroll a little bit further, Keith, I can easily show you how this indexed properly. Obviously put it in the title, I put it in the description.
[00:03:43] Speaker A: So let me interrupt you really quick. So what you're talking about is you have a YouTube video posted on YouTube, it's your own video, and you're showing up in Google organic search.
That's what you're showing how to do right here, correct?
[00:03:58] Speaker B: Yes.
[00:03:58] Speaker A: Cool.
[00:04:01] Speaker B: So you could see the power of that for a particular specific keyword. Yes, I've connected it to my social media accounts.
I've pasted in other YouTube videos that are relevant and included my hashtags along with the meta tags, which you can't see on my on your site, but I can see on the back end of the studio.
So it's just a very basic SEO strategy that can work for local service companies very effectively. And they just have to make sure that the title, the description and the meta tags are matching the keyword that they want to rank for.
[00:04:40] Speaker A: Go figure how simple that is.
[00:04:43] Speaker B: You know, I figured it was worth getting out there. What do you think?
[00:04:48] Speaker A: Love it.
Okay, so.
Yeah, go ahead, Perry.
[00:04:52] Speaker C: Yeah, no, I, I just have one quick thing to add because, you know, I have seen this thing working, what Anthony just showed us, right. So I just want to add that what you just saw is basically a best of both worlds, as we all know. And if you don't, then, you know, here it is for you.
The first search engine in the world, the biggest one is Google, as we are all aware of. Second one is YouTube. Now what Anthony just showed you by doing this one action item, right, that you either way had to do for your website, right, that you're recording your video, you need to put it on the website just using that hack or that tool or strategy, right, that Anthony told us now you're available with a single effort, right? You're available both on Google and YouTube.
[00:05:39] Speaker A: Okay, so of questions here.
So, okay, two different scenarios. Scenario one, I am a one of you. Anthony, I think you mentioned local business. I'm a local business and I'm a martial arts gym. And I want to show up and I want to dominate organic, the three pack, all that stuff, One of which I want to. One of the aspects of that I want to dominate is the video component or just make sure video shows up in that, which I would imagine video, especially when it's over the organic results is you're going to probably get higher click through than the first organic non video.
Right?
[00:06:23] Speaker B: Because it has that thumbnail right next to the title and the description.
[00:06:28] Speaker A: It's a lot more real estate. Not a ton more real estate, but it's more real estate.
[00:06:31] Speaker B: Yeah.
[00:06:31] Speaker A: Picture says a thousand words, literally.
And so I'm a local business owner of some kind and I want to show up there in Google for whatever keyword with a video because I don't know how to write. I'm a martial arts guy. Well, actually I am a martial arts guy. Half the books on my shelf that would normally be seen here.
It's a mixture of marketing and martial arts.
And I don't want to. I'm a martial arts local market, local business. I don't want to do writing, I don't want to do any of that stuff. I just want to create video for social media and YouTube and Google.
I put it on YouTube, I put it on my website.
What do I then need to do to optimize my video?
Whether it's the way I'm editing or the title, meta description and tags, et cetera. What do I need to do to show up as a local business?
[00:07:21] Speaker B: So let's say you want to rank for the keyword martial arts classes near me, Right.
Then if one of the aspects of your SEO strategy was to publish a video with the same keyword, you would just type in martial arts classes in Englewood, Colorado or whatever municipality city you have. The geographic modifier has to be there in the title.
[00:07:49] Speaker A: In the title. Okay, so just to clarify, I have the video.
I.
The video is titled whatever. But if I'm in White House Tennessee, White House Tennessee has to be. Or White House TN has to be in the title. Correct, Got it. So does that have to be in every single video or if you want.
[00:08:09] Speaker B: To apply this strategy, yes.
[00:08:11] Speaker A: Okay, so then like I could do.
Best way to defend yourself as a middle aged woman. And then you know the, the line.
So I'd hit shift and then like the line button right above the enter button, you know what I'm talking about? The straight horizontal line. Straight line. And then after that I'd put the location modifier. Correct.
[00:08:30] Speaker C: Yeah.
[00:08:32] Speaker A: Okay.
[00:08:33] Speaker B: Now this will help you in both ways. Not just in Google search or in YouTube search, but in suggested videos on the right hand side. Whenever you're watching a video that has a local geographic implication, YouTube's gonna think that a valuable result for you might also be these other local videos. So if somebody's looking at coffee shops near you or.
Oh yeah, any, any other type of local services, then you're gonna see your video show up in the suggested videos. And if you have a good thumbnail, likelihood is if you know that's something they might be interested in, they'll click on it.
[00:09:11] Speaker A: Dope. Okay, so one of the things you just. So just to recap, one of the things you just mentioned was have the location, city, state as a modifier in the title in some form or fashion.
[00:09:24] Speaker B: Title description and meta tags Title description.
[00:09:27] Speaker A: And meta tags Other than adding my. My location in there, what other sort of things do I need to do to get my YouTube video to show up in the organic results as it still in the context of a local.
[00:09:40] Speaker B: Business, I'd make sure that the.
Your business address and the link to your Google business profile is also in the description.
[00:09:49] Speaker A: So almost incorporating your nap sort of stuff. So name, address, phone number.
So.
So.
[00:10:01] Speaker C: No, Keith, I just wanted to add one thing because I'm pretty sure that, you know, there will be somebody in the audience who thinks, like me, right. That my business, what I do, what I sell, right. Is not something that, you know, needs YouTube or a video. Right. Let me tell you guys, you will be amazed to see what all people are searching for on YouTube and Google. Right? So don't be hesitant. The idea is which. Which is often a loop in which, you know, an analysis paralysis situation in which business owners generally get into, which is that, you know, they often forget that the idea is to get you more business, right? So let's say even if you think that YouTube is not the place where you might be looking for some business or you might not have your potential audience you're promoting, right? And that's Marketing 101. Promote, promote, promote. If it's YouTube, why not?
[00:10:56] Speaker A: Right?
I found I live on a mountain right now, so I have no landscaping, unfortunately. But we lived in Texas for a long time, and I found. And we had 15.
We had like 12 acres. That was mowable. It was yucky.
And I found the guy that I ended up hiring who funny enough, lived on my street. I found him on YouTube. So, like, of all things. Yeah. So I definitely relate with that.
Yeah. As of as a user and a searcher.
Okay. So that.
[00:11:31] Speaker B: So my. Just to complete the loop here on how my partner and I met Perry was working the website for a customer that we had in common.
I was sending quality traffic to the website.
But until I met Perry, every single other web developer I'd worked with really gave me a hard time with what I needed done on the website.
And you know, that's where Perry and his team stepped in and just made things a lot easier and a lot faster. And that's just the speed I like to move. And so we decided we were better off by working with each other because he kind of did what I didn't do and I kind of did what he didn't do. So then we covered up each other's weaknesses or blind spots real quick.
[00:12:20] Speaker A: Something we. I didn't ask you in the beginning.
A lot of people, I know me as a listener when I'm listening to anybody, when they are listening to this advice from you, why should they listen to you and not somebody else?
And that.
[00:12:37] Speaker B: That question I'm going to pass to Perry because he has a lot bigger scope of SEO than me and works for a lot more customers, over 300 in North America.
[00:12:47] Speaker A: So dope.
[00:12:48] Speaker B: He's got to sift through some daily requests and he hears people's pain, and he probably knows what can help them the most.
[00:12:58] Speaker A: Love it.
[00:12:59] Speaker C: I start with the vague statement that you all have already heard of, but it stands true, so I have to repeat it anyways, which is success comes from experience, and experience comes from bad experience.
So let me bust the myth right, in the very initial part of this podcast, which is SEO is about hard work.
[00:13:22] Speaker A: Yes.
[00:13:23] Speaker C: If you saw that ad get your rankings done in a week stuff, probably you're in the wrong direction. If you think you write one blog post, it done again in a right direction, but probably at a zero miles an hour.
[00:13:39] Speaker B: If you've seen free website guys and you think they're really free, you got another thing to learn.
[00:13:45] Speaker A: Oh, yes.
We just landed an amazing client that I'm really excited to work with in Miami. And they were in that sort of boat. They got a free website and they got stuck into a contract that was yielding no results.
And we are having to rebuild their website because the second they leave that client or that service provider, they lose their website. And so, yeah, they're held ransom. And it was. They were getting no results for it. So, yeah, Keith, I would.
[00:14:20] Speaker C: I would request you to not get me started on, you know, these horror stories, because believe me, I have some really worst ones on the planet, probably.
But anyways, going back to the question, right, Important part is, remember one very simple thing, because the audience that Keith has, that the people who are watching this video is that they can be at any different juncture of their journeys, in their businesses, in their online successes. Understand one thing and never forget that while you're working, anything regarding SEO Right. Which is Google was invented or made to answer people's questions.
Right.
The problem is that there is so much of overwhelming knowledge on the Internet that you read one piece from here, one piece from there that you know, now you're overwhelmed. But always remember this basic, absolute basic, basic stuff that basically you are answering people's question. In your case, it's your potential audience's questions. And you tell me guys commented if you need. Right. That whenever you needed anything, whom you actually hired, the guy with the most testimonials or the guy who answered every possible question that you had.
[00:15:43] Speaker A: There's, there's a reason topical authority is a thing. It's a thing for the algorithm, obviously. But when, like one of our, when collagen became a big hit a decade ago or whatever it was, we had a client and I was tasked with ranking for collagen and green tea and every other keyword like that. And we dominated. Like we, we dominated and it was Dr. Axe or ancient nutrition and silos were a thing. And the, and we had so much content that was ranked, not just ranking, but, but it was converting. Because obviously, granted, you know, things were a little bit different with SEO, a little bit different with SEO a decade, 12 years or whatever ago, not even that, but the content done well, content that answers people's questions, content that meets them at the conversation they're already having in their head, it converts.
So I totally relate to that so much.
So let me backtrack real quick.
You, you guys said that you manage, what was it, 300.
You have 300ish clients right now.
[00:17:08] Speaker C: Yeah, 338 to be precise.
[00:17:12] Speaker A: Yeah, yeah. Pardon my French, but yeah. That's so dope.
So in other words, you guys are like. We were talking before we started the call. You guys are in the weeds, you're in the dirt, you're in the trenches doing this stuff daily.
[00:17:28] Speaker B: The stuff that nobody else wants to do.
[00:17:31] Speaker A: That's the thing.
Okay, so video shenanigans coming back to it. So you mentioned the location modifier to the title meta description and title meta description and tags. And then you mentioned the nap name, address, phone number, having it in the description somewhere.
What else should I do to my video content to get it to rank if I'm a local business? Brick and mortar business still.
[00:18:01] Speaker B: I mean, I think the video that you just looked at has so many purposes and, and that's why you should do the video because it can be multi purposed or syndicated across every platform.
[00:18:17] Speaker A: That's why we're doing a video Podcast.
[00:18:20] Speaker B: There we go.
So let's just think about all the ways that this video could be used.
It's being used one way, which is on YouTube as being found there.
But the same video would obviously work just as well on Facebook.
[00:18:35] Speaker A: Yep.
[00:18:36] Speaker B: If it's under 30 seconds. Or you could take a snippet out of it, you could put it on your Google business profile.
[00:18:42] Speaker A: Oh yes.
[00:18:44] Speaker B: You can write a blog with the same headline and just include the video in the blog.
[00:18:51] Speaker A: I have a question about that. I was going to ask you about that. So for local businesses, because we have a lot more. While I've served more local businesses right now we have more non local businesses and the local businesses that we had were one client had 12,000 hospitals and doctor's offices and you know, none of them do video. At least then didn't do video.
So my personal experience with video for local brick and mortar businesses is minimal. So, so you have a video put the same title in a blog post.
You, you embed you or one option is to embed that video into that same blog article title, blog post.
Then you just treat it as a normal article at the same time. Yeah. All the other sort of stuff you would be doing.
[00:19:43] Speaker B: Yeah.
[00:19:44] Speaker A: Okay. So.
So in addition to syndicating or repurposing the content so that way it can be utilized in other places and other ways as a local brick and mortar business. And I want to get to non brick and mortar in just a second because there may be. I know for me I've seen differences, but oftentimes there's not. Even though there can be, it may not be. Just depends.
What else do I need to really focus on and make sure I do to rank as a local business with video to make sure I get that click and all that stuff?
[00:20:23] Speaker B: Well, you could text it out, you could email it out.
The more views and the longer people watch it, the higher relevancy it's going to have in the eyes of Google.
So to get yourself that initial boost then I recommend, you know, doing all those things.
[00:20:44] Speaker A: So.
[00:20:47] Speaker C: One important thing while you are doing that and chasing for the, for, for those initial boost in the views. Right. Stay away from Fiverr.
Please do.
[00:20:58] Speaker B: That's good advice. You know the thing we haven't talked about yet that it's primed for is a YouTube ad.
And let me. I know this show isn't really about advertising, but let me just highlight the most affordable lead gen funnel that I've found is with YouTube videos. Because you can set up a sequence of videos that Filters out people that aren't interested in your subject and it filters in people who are compelled to watch the video longer than 10 seconds.
[00:21:34] Speaker A: Oh yeah.
[00:21:35] Speaker B: So that now you're only paying for people who are interested in what you're selling.
And the price per view is around 2 to 5 cents, which means you can rack up hundreds of views and go through, you know, dozens of clicks to try and find that customer at the end of the rainbow.
[00:21:56] Speaker A: Yeah.
[00:21:57] Speaker C: And if I, if I, if I remember it correctly, Anthony. Right guys, before you skip the ad, those initial three or four seconds or five seconds maybe, right. You don't, you don't pay for that. So that's free branding. Right. That's rebranding. And the reason why I interrupted both of them and emphasized on this is because we have received a ton of calls from the people who never clicked. Right. But they were like that. Oh, you know, we, we I, if I remember correctly, Anthony, we, I saw your video and we knew that you know, at that point of time when this was happening. Right. We were not running any video campaigns on any other social media platform. Right. So. And since these are not the guys who clicked or filled out any form, so they have to be from that 5 second free branding.
[00:22:47] Speaker A: Yep, totally.
There's a.
Yeah, I have it on my bookshelf. The 22 immutable laws of Marketing. Numerous laws in there are.
I can't remember the exact names for them but the principles are frequency of, top of mind, top of mind engagement and things like that. Like this is 22 for context. 22 immutable laws of Marketing is a book that Tim Ferriss will as of last year, Christmas time, ish. He will still pull out when he has an idea, pull it out and look. Does this meet more than like three of these laws? If yes, you know, move on and explore the idea more.
[00:23:36] Speaker B: And just coming some more, evidence that might help convince your viewers that video is more important than they thought is that if you just imagine the customer journey in becoming a customer, how does it start? They don't just type a keyword, click a button and click purchase. No, they have this gap that you have to fill up. Here is the result they want and over here is the money in their hand. And the risk that they're entering into is that they're going to have a bad experience down here. How do you bring up their trust?
Well, in my mind, every time I think about a customer journey, I think the best way to introduce yourself to someone is with a short educational video.
[00:24:19] Speaker A: Oh yeah.
As a person who engages.
And I have a big widescreen monitor and I have a little section that whether it's Netflix or Hulu or YouTube or whatever, while I work, I grew my business working in a coffee shop. So I have to have noise and I'm always listening to just something, whether it's podcasts or whatever, most of the time YouTube in the corner.
And so many times I'll end up buying something from that brand that I, you whatever rabbit hole I went down or whatever, you know. So as a user and engager on this side of it, totally agree.
Okay, so flipping to the Not a.
A not being a brick and mortar business and I sell supplements or I sell. And whether it's a SaaS or whatever, it might be just something that is not brick and mortar.
Do these are there principles that you ignore in that case because you are not brick and mortar and you do something else instead.
Or maybe is there something that you do in addition to the things you've mentioned if you're not a brick and mortar?
[00:25:32] Speaker B: The only option I have with the video as an advertiser is to advertise it.
If you can't use this geographical modifier, my belief is that this strategy will not work on a larger scale nationally.
But you can't advertise it in front of those same people. You can pick who you want to watch it.
[00:25:55] Speaker C: Let me just add a couple of things on that before we move on to the different topic. One is that people buy from the people they know. Now, since you're going out to these people for the very first time, right. If you send them an email, how many emails have you read? I'm not saying email is dead. Email works perfectly fine. Right? But in general, I'm just asking how many emails that you get every day. Right? Okay. Buy the nutrition, buy this, do that. Right? How many emails you actually need. You just try and figure out within the first initial couple of nanoseconds that do I need to keep this? Do I need to delete this? Right. So what video brings to the table is that it conveys the person's aura and the tone that they will be working with. Believe me, if the guy on the ad or the video is the same guy on the call and the Zoom call, you, you have won almost half of the war. Oh yeah, because they booked it because they liked you, right? Now, since you are the same guy, I mean, Tom Cruise was on the trailer and now you finally got to see the Tom Cruise in the movie as well. I mean, just imagine how, how Cheated. Would you feel that somebody said that? Oh, this is a Tom Cruise movie, Right. And the moment you get to the theater and get going on the movie, you realize that, you know, no, there's no Tom Cruise. They're just Tom Cruise's consultants.
[00:27:17] Speaker A: Right.
[00:27:17] Speaker C: Oh, man, it doesn't work.
[00:27:19] Speaker A: See, Feel so cheated and walk out.
[00:27:22] Speaker C: Exactly. I mean, even if it's one of the best movies that even Tom Cruise never been in, right. He. Even then you will never agree with that movie because you're off right at the very first juncture, right?
[00:27:33] Speaker A: Yeah.
[00:27:33] Speaker C: And plus, when they see that, you know, okay, this is the guy who will be working hard for me, Right. This is the guy to whom I'll be paying. Right. There are way better chances for you to convert because every step that you're taking, right. Whether you're making the video, putting it, deploying it, putting in front of the people, the message, the tone, right. The ultimate goal is for these people to trust you and start doing business with you.
[00:27:59] Speaker A: One of the things I've said forever is, and I don't remember I relearned this, other than maybe just semi obvious, is Google's debatably number one asset, period in their billions that they make between all the brands and companies that they own.
Google's number one asset that has been wavering is our trust in their ability to deliver the answer that we need or the.
Our trust in the, in their ability to solve the problem that we're trying to solve. We have a, we have a. Our knowledge and understanding of something is here and we want to get here, and there's that gap. And Google's job is to close that gap. And it's art. And the reason they're worth so much money is we trust them to a certain degree to be able to close that gap.
And that gap for us is the same and that's for us as people trying to advertise or rank organically is we're trying to bridge that gap by, you know, solving people's problems, answering their questions, delivering that trust. And then it comes back to just saying, back to your point a minute ago in being able to people. To being. Excuse me, for people to be able to digest who you are as a person. Because I could say Bueller, Bueller.
Or I could be like, Bueller, dude, are you here, man? You know, and so it's totally different Persona and level of energy that comes through that, that text Bueller. Because I could just write Bueller or I could say Bueller and show all this much more Emotion and enthusiasm and personality and all that kind of stuff. So. Totally agree.
[00:29:53] Speaker C: And again, before we move on, just like I said, answer the questions. One of you watching this is thinking, I do not have that kind of a video setup. I cannot make the videos perfect. I don't look perfect. Don't worry about it. Don't we. You people have forgotten the fact that we, we are so much involved into the B2B and B2C that we have actually forgot. It was always. It is and it always will be edge to edge, right?
[00:30:21] Speaker A: Oh, I like it.
[00:30:22] Speaker C: It doesn't have to be perfect. It doesn't have to be perfect till the time you're providing the value. You're answering the question, you're hitting the right chord, right? It doesn't matter how filthy the background is.
Okay, stop looking at my background now.
[00:30:39] Speaker A: Love it.
Yeah, my mom, I'm gonna pick on her. She is an amazing piano player. Disgustingly good piano player, like world class. It's nuts how good she is. But she, like myself, have ADHD and gets hung up in as many people do, playing business. And I've said this to her and yeah, she. This isn't nothing new for her or me, but she, right now she's working on growing a piano course, doing all these things.
And she was, you know, I have a fancy DSLR that is not working at the moment.
That and a fancy light setup that I spent a notable amount of money on.
And she comes into my office and she sees all this stuff and she thinks that, oh, I have to go spend 3, 4, $5,000 just to be able to start doing video so I can create a 30 second TikTok. And I'm like, Mom, you have a freaking iPhone 16 Max Pro. This thing, this camera. My first camera, I went to school for photography.
I'm six math classes away from my bachelor's.
And my first camera in 2004 or five is a Canon 10D. So if, you know, like their seven DD and all their other.
The Mark DS and all that stuff, the first digital professional camera that they put out was a 10D. And that was my first camera, first digital camera. And I spent so much money on that thing.
And when you contrast that, you know, granted that was like 20 years ago though still, when you contrast that to what these new things can put out, oh my God, like these things are phenomenal. So point is, you know, if I as a 16, 17, 18 year old can make bank doing photography with a camera, then like, why can't anybody out there do what they need to do with this. You know there's a saying, the best camera is the one you have on you.
Yeah, so like same thing with like a.
I hunt and I'm getting ready to go bear hunting and you know, I would much rather have a 9 millimeter with the right round versus nothing on me if I encountered a grizzly. I'm in northern Idaho.
And so, you know, it's what you have on you is the best thing at in that moment. And so for everyone listening and I think just validating your point, Harry, you know, it doesn't have to be a big polished setup, it just has to be good enough done is better than perfect. I could go on a big rant about this, but yeah, totally agree.
So, so types of videos for ranking and we can get off video in it here in a minute.
Types of videos, long form, short form. When I say types, you can interpret that however you want.
So what type? And when I say you, I mean YouTube right here. What type of videos do you guys see? Ranking? Well, when it comes for your specific clients that you're serving.
[00:34:00] Speaker B: Well, it has to do with their set of keywords because of the relevancy and the congruency of the message and the brand.
[00:34:08] Speaker A: Oh yeah.
[00:34:10] Speaker B: I think the deeper question you might be asking is what is this portfolio of videos going to look like?
And because 90% of the people out there don't know who you are or what you do, they're not really going to sacrifice more than a minute of their time to hear what you have to say.
[00:34:30] Speaker A: Good point.
[00:34:31] Speaker B: So I say four to one.
So if you're going to have four one minute videos, 30 second videos also fit into this category. You should have one two minute video.
Because if somebody engages with four pieces of your short form content, they're now at the level that they're willing to invest more than a minute of their time to receive more value.
And then they watch the two minute. Let's say you've got four two minute videos. Now they're ready to watch a four minute video and in that way you kind of funnel them in to your brand.
And once you do these videos, these robotic sales lead generating videos, you're going to recognize this business superpower calls economies of scale and leverage because these videos constantly are out there building trust with you for you and your brand.
And then these people who are watching your video are entering into this universal law of reciprocity where they have received great value from you and now internally, subconsciously they're compelled to give back which way do you want them to give back?
[00:35:46] Speaker A: Keith?
Yeah, My very first client, Brian Harris of growthtools.com I don't know, 12, 13, 14, 15 years ago, something like that. I don't, I can't, I don't have to do the math. Yeah, he was blogging. His first blog was called Video Fruit and it was funny enough video marketing stuff and he put out, he got his email list to I think it was around 10,000 when he launched his first product. I can't remember exactly, but whatever it was, he blogged for about a year and just put out massively amazing content.
And people like these were. These articles were getting hundreds of comments on their longer, his better pieces.
And so finally when the. And he was putting out regular weekly emails and when the time came for people to buy, there were dozens. And this was. It was like a thousand dollar product or more. I can't remember. There were dozens of people who wrote in or like we had a survey afterwards, why did you buy?
And dozens out of.
I don't remember the percent of people. Actually now that I say it, it was a notable percent to where we were like, okay, there's something here.
Their response to the question of why did you buy?
I felt compelled because Brian has helped me in my business so much over the last year with his content reciprocity. And that first launch he did, it was an open cart, closed cart sort of thing. And I think he did 225 or $35,000 in like a five or ten day period, whatever it was. And you know, for a guy going from selling stuff on ebay to making a quarter of a million almost in a third of a month's timeframe or less. Like yeah, know it sounds like we're.
[00:37:44] Speaker B: Both fans of the Godfather. Gary Vaynerchuk who says give until it hurts.
[00:37:48] Speaker A: Yep. Oh, that's a good one. I like that one.
Yeah, I think I don't have Crush it, but I have his newer one, Day Trading Attention on my shelf right here. It's a small shelf.
Have you read that one yet? Day Trading Attention.
Oh, oh, it. It's really good. It's very, it's very tactical compared to.
So it's like Crush it or crushing. It is very more cloudsy. This is definitely in the dirt. Tactical Evergreen Strategies for Social Day Trading Attention.
It's really good book. I would highly recommend it.
Okay, so WP Sprints. So let's get off a video for a second.
You guys manage a lot of websites.
You see the back end of a lot of Stuff, obviously the majority of them are, if not all of them, WordPress. Right, right. Okay. So it's funny, have you seen this trend?
You'll get a business, they're doing great, they're crushing it and they're expanding and growing. And they started on wix or Shopify or Squarespace because it was easy and it was out of the box easy and done. And then as they're growing, they realize, oh, we have a lot of limitations because of our website. And then WordPress comes into play. Do you see that trend ever?
[00:39:18] Speaker C: Yep.
Absolutely.
[00:39:20] Speaker A: Yep.
Okay, cool. I'll just.
[00:39:22] Speaker B: I think there's a trend the other way too, of people who have been burned so badly by trying to play in the wordplus press pool that they couldn't wrap their arms around it, couldn't find the right solution, thought they could teach themselves something, and they realized they couldn't and have gone the other way.
[00:39:43] Speaker A: That's a thing. That's a thing.
So with WordPress SEO, whether it's. And so this is a little bit broader question, so feel free to be answer however you want.
Whether it's inside of WordPress, whether it's plugins, the way you set up WordPress or even the hosting and the server side of things, what are some of the biggest things that you see people doing inside of WordPress or hosting or whatever that is stopping them from ranking? And you get in there and you're like, oh, you don't say this to the client, but you're like, motherfucker, you're doing this thing wrong. And here's what you're doing wrong. You know, it's a very common thing over and over. Is there something like that that you guys see repeatedly?
[00:40:29] Speaker C: Lutely. Anthony, I'm taking on that without even asking you. All right, so here's the list.
So first thing, first thing, absolute first thing. And believe me, you will be amazed that you know how absolute basic are we talking about? And let me tell you, if whoever is listening has already made this mistake in past, believe me, it's not your mistake. It was the job of your developer, your designer or whoever did your. I mean, not designer, but you know, whoever did your website to either do it for you or to tell you that, you know, this is what its important part is and this is why you need to do. First thing, you need to check, uncheck a box that generally developers check while they're developing the site on WordPress called discourage search engines from crawling this website. It's on the settings tab, right? That's 101. Second thing, make sure that there is a robots Txt file on your website, right? Easiest way to get it done, go ahead and install Yoast, SEO Rank Math, anything that works. And also try and stay away from all those shiny objects. Nothing against any big names, right? But you need, see, as I said earlier, SEO is hard work, right? And write work. So try to keep yourself away from the shiny object and believe in the fact that there is no secret sauce. It's literally hard work. So install these plugins. They will create a robot. Txt, right? That's number two.
So basically what you said is you opened the gate for Google that I accessed by unchecking the box. Second thing, by robot Txt, you told Google that, hey, Google, go to this side and that side, but don't you dare go into the kitchen, right? That's not where you're supposed to go. So you're telling Google, this is my living room, this is my dining room, this is my bedroom, this is my master bedroom. So that Google can crawl either way.
[00:42:28] Speaker A: It is, right? And what you're saying, just for people who don't know what you're describing, what you just described is what the robot text file does.
[00:42:36] Speaker C: Exactly. And the third thing is that then stop looking for paid tools first, right? Because this is, this is basic, right?
Create a free Google Search Console account that is always going to be your source of truth. No matter how much billions of dollars you're spending in tools, gsc, Google Search Console is always going to be your source of truth. It's by Google, for Google, and it is absolutely free of cost.
[00:43:05] Speaker A: Oh, yeah, right.
[00:43:06] Speaker C: So just go there and submit the sitemap, right? Just tell Google by submitting sitemap, what you basically do is you tell Google, hey, Google, we exist, right? Please come to our house.
And second thing, you tell them with the help of sitemap that, you know, okay, Robot Txt already told you that, you know, this is where our living room is. This is where our bedroom is, right? Now, with the help of sitemap, you tell them that this is what the hierarchy and the structure of pages and your blog posts looks like, right? So that Google immediately knows. Exactly. So that Google immediately knows that, you know, okay, there are 200 posts on this website, right? And since this user is looking for that, so they index all that, right?
So these are the three absolute, absolute basic mistakes that people do when they're, you know, working on the WordPress website.
And people have been, I mean, I recently, I met, met a guy Right.
He's a client now, believe me. I was like that. You know, what's, what's wrong with this guy? I mean, this guy is producing good content. He is giving value to the people. The content is good, the quality is good, the quantity is good. What's wrong? And then I was like that, you know, hang on, hang on, hang on. Let's, let's just go back and check the fuse, right? So I went into setting lab. I was like, he was, he discouraged. He was working on this for like 1 1/2 year and he didn't uncheck the box where it says discourage the search engine.
[00:44:39] Speaker A: We had a client that kind of similar simple thing.
Jeremy, my normal co host, I think found this one. It was, it was Dr. Axe. We were doing 2.4 million monthly visitors at the time. And the robot txt file was telling the search engine to not index, quite literally half the site.
We turn that on and, you know, 2.5 million or 2.4 million monthly visitors is a lot. Even a lot then, but even still a lot now.
Oh yeah, and generating tens of millions every month.
And within 48 hours, I'm not exaggerating. We doubled traffic. Like just sheer double in. It was like, okay, well. And it was a.
I don't know if. I don't think we ever found out who had the text file. They had devs. So it was someone on there. I don't know. It doesn't matter. But so yes, simple little checkboxes can make a big difference.
[00:45:47] Speaker B: If we're talking about simple fixes, we might want to not leave out the Page Speed Insights tool because that can really guide you to understand what the user experience is and it can give you information that you might not have access to. Like, do you need a new server to help load that website faster?
You might not know until you, you diagnose the problem.
[00:46:17] Speaker A: Who do you guys like for hosting? WordPress hosting self hosted.
[00:46:23] Speaker C: Oh, for WordPress, if it's a nicely developed site, right? Because believe me when I say this that a host plays a part, right? But it's not the whole thing, right? So, so it has to be developed correctly, right? And when I say developed correctly, right.
Whether it is developed correctly or not, as the end user, as a customer, you will always see from the developer that, okay, he did what you said him to, you know, build it or design it, like, right? But the thing is that whether they did it by duct taping, right, or they actually use the right tools, right ways and the best practices, that's What I mean, yeah, right. For example, people don't talk very often about a thing called memory leakage. Right. Code optimization. Right. Because obviously even business owners, developers, right. They're like, oh, I need a simple site. No, it's not simple.
I mean, probably we are in the 40th minute right now talking about just a part of the. Part of the part of the part regarding the websites. Right. So it's not simple first of all, right. Start appreciating the people who do that work for you. Right. So all I'm saying is that take care of this stuff, that it is done correctly. Coming back to the Keith's question. The best host, go for. I personally like WP Engine. Right.
SiteGround Flywheel used to be there, but now they have been acquired by WP Engine. Only if you're a bigger publisher. I mean, not for the enterprise. For the enterprise. WP vip. Right.
Kinsta Waves. And there was, there's one more. I'm forgetting the name right now. Right. So you can go for these. Now what, what happens with us? For example, last, last week a customer came in and he was like that, I am on WP Engine right now. We would like that. Okay. The site seems good. He's on WP Engine. So basically all the basic checkboxes are checked. So he's here for the speed optimization. Now what? Right. So websites code different composers, different things that you use within the website. Right. They act differently.
So what's working great with WP Engine? It is not supposed to be like this, but the irony is it is, right? That what's not working. The same website wasn't performing awesome on WP Engine despite being the great host. Right. It started working on SiteGround. Right. So that's what, that's what we do that when we recruit. When you come to us, when we recommend you, we test out different servers that you know on which one your site is working because we haven't developed it. We are just here to support your site.
[00:48:58] Speaker A: Yeah.
[00:48:58] Speaker C: So that's one of the things.
[00:49:02] Speaker A: Love it.
Out of the box. You meant. You said something earlier and you know, I mean I'm sure you guys are too numerous Facebook groups or Slack groups or whatever and total noobs will come in and they'll ask which one? Between Rank Math and Yoast, I see that question a lot. What are your guys thoughts?
[00:49:24] Speaker C: My stance is I go with Rank Math because that guy literally lives a couple of streets away from where I am right now. So that's, that's my bias. But I think they're equally good. Right. You don't have to be worried about that. You know, which is the right plugin.
[00:49:39] Speaker A: Right.
[00:49:40] Speaker C: Because they do all the basic jobs. Right. In fact, if you want to upgrade. But yeah, one more thing on Yoast and Rank Math, right? You will see those bars when you're writing the content, right? Don't go crazy to make those bars green.
[00:49:53] Speaker A: Yeah, right.
[00:49:55] Speaker C: Because I have seen people, customers. Oh, you know, this is, this is not like that. I mean, the readability is not that fine. Right. But you can see as a user that readability is good. So try to complete those. I mean, as much as you can, but don't go crazy about it.
[00:50:10] Speaker A: Yeah, I agree.
I will say more often than not.
So more often than not, when I switch a site from Yoast to Rank Math, when it makes sense, things just go faster with Rank Math. And that's just me and my ex. You know, I have numerous clients on Yoast.
It is what it is. Great. But yeah, okay. So something I don't want to respect your guys's time.
Something that no SEO has thought of yet at all is AI.
What?
How are you guys seeing AI?
And you can answer this however you want, whether it's on the search engine side or on the SEO, SEO's side on how we're optimizing. How are you seeing AI impact search, organic search right now from your end?
[00:51:16] Speaker B: Well, I have a quick answer for that. I know Perry has a longer answer.
Mine is to produce more of these videos easier or at least to get the client off the ground with some AI videos.
The one I like the best is called Creatify AI and I think they give you a free video. But all you really have to do is plug in your website, tell it what you want to make the video about, and it will give you a spokesperson.
[00:51:46] Speaker A: Oh, fun.
[00:51:47] Speaker B: And it will dynamically create, produce the background of the spokesperson.
And so all of a sudden I'm over able to overcome this objection of I don't want to be on camera, but I'm like the best marketing tool you have requires video. What are we going to do? Well, I just go to creatify AI, I plug in a few things and I got the video I need in a few minutes.
[00:52:14] Speaker A: This one, right?
[00:52:16] Speaker B: Yeah, that's it.
[00:52:17] Speaker A: Okay, cool. I'm going to have fun doing something with this. Playing around with it.
Yeah, just sharing it for anyone watching because there's a lot of people like even like I mentioned my mom earlier, video is a big hurdle for a lot of people. Took me A minute to get into it.
So yeah, that's really dope. So editing and or creating content is something that you're seeing working well on your end. Yeah, dope.
[00:52:49] Speaker C: And my sixth sense on this is right, because obviously they're not going to be two. And you will realize it right now my stance on AI is whether it's video or Google or content in general, right.
I think in the early 90s we all have heard that, you know, the era of keyword stuffing is gone, right?
So that's, that's gone. Okay. But I know everyone feels, even I do feel sometimes that, you know, I wish I was in that era. I knew keyword stuffing, it would be so good to get on the first page, first rank so easily. Right.
Use this AI content right now as an advantage for similar kind of a zone that keywords that, you know, late 90s, early 2000s was for the keyword stuffing. There is no official announcement on anything from any of the search engines, any of the giants that, you know, they are in favor or they are not in favor because see, they cannot be not in favor because they are the one coming up with those tools with those LLM large language models, right? So but let's say, let's say that, you know, probably two years, three years down the line when the AI gets more mature, right? They might say that, okay, you know, now it's the same stuff coming up or you know, for some or the other reason we now from, you know, this date onwards, we do not like that. But use this to your advantage till that announcement comes in, right? And probably it won't.
[00:54:13] Speaker A: Yeah, I agree with, with AI written content and you know there's like SEO surfer content at scale or whatever their new name is Semrush and Jasper, that's probably a bigger one.
All these AI writing tools, let alone, you know, just flat out ChatGPT or Claude and then you, you know, you can have it pump out especially with Claude 3.7. Hey, write an article about this or no, give me an outline on this topic. Okay, great. Turn that outline into a 1500 word blog article with this tone, et cetera, this readability, yada yada yada, maybe one or two more after prompts after that in less than 10 minutes you have an article.
And then the flip side is you have all these AI written article AI detectors for text.
So then you have the conversation of partially written by AI, fully written by AI, fully written by human.
What are your thoughts on the blending of human AI writing text? Because obviously Google last year or the year before in February, whichever year it was 23 or 4, they said that it was 3, 23. They said that we don't care who it's written by, we just want quality, right? And then of course shortly after eat comes out and rakes everyone by the breaks, everyone's castrates you and then rakes you by the coals.
What are you seeing working in regards to that blend of written content, human.
[00:55:54] Speaker C: Versus AI, Whether it's our industry, your industry, or any industry for that matter, the problem happens when humans, us start cutting the corners, right? So before you were ready to write a 1500 word article all by yourself by doing all the research, this and that and God knows what what else, right? But now since you figured out that there is a thing called AI or there's a thing called Jasper, write Sonic copy, AI, whatever that is, whatever you're using right now, you don't even want to review it properly.
That's what the problem is.
Just because it just spit it out, a 1500 word article, now you don't want to read it again even once. Despite the fact that it's a communication going from you as an individual or from your business outside in the world that is going to represent your whole business. Your credibility is going to depend on it. And just imagine that earlier you were ready to do all that hard work and now you don't want to do even the 5% of it.
So now let me, let me, let me give you a quick hack, right? It's not the best one, I don't know if it really works. Awesome. But let me give you a quick hack because you know, otherwise anyone can say anything in the comments about me or my pink shirt right now. So in order to defend myself, what I'm going to say is that get it written, ask it for an outline or give it an outline, right? First have an interaction about the outline itself. Don't just jump on the first thing it spits out, right? Have an interaction, then tell it that, okay? Now write an article, right? Then go through that article, then change it, optimize it, right? Once that is done, then go to tools like untraceable or undetectable. I'm forgetting the name right now. It's untraceable AI or something.
Paste the whole thing. It'll give you that whether it's AI written or human written. Now once that is done, if it's human written, you're good to go. Just again, do one more fine combing and just post it. If that's not the case. And it doesn't say that it's human written, it's partially written by AI or 100% AI, right? What you do is just go to a single simple tool called Quillbot, right? And just rephrase the whole thing.
Quillbot Q U I L L bot. And just to let everyone know, I'm also just a user not having any affiliation with Quillbot. And you don't have to even go for coolbot, just go for anything that does the job, right?
And just, you know, kind of rephrase it, spin it around and you again go and paste it back. You will see that, you know, after a couple of tries you will see that it's human written, easy way. If your article anywhere is saying digital realm, right, delete that, don't write conclusions, right? These are the spots that even I can pick without any tool right now that if in the digital realm, in the digital era, any of these words, it's AI written, I don't even have to look at the tool.
So just go and check this out, but please do not cut the corners. AI is here to save you time, not to do your job.
[00:59:06] Speaker A: Right, agreed.
[00:59:09] Speaker C: I mean, maybe it will in future, but at least use it to your advantage right now.
[00:59:14] Speaker A: I've had a lot of fun in recent a month or so, right, Since I got access to Manus and just having it the agent aspect come in.
It's obviously an agent, but you know, it's a in between agent compared to, you know, ChatGPT or Claude.
Then you have Manus is like next level up because Claude and ChatGPT aren't agents by themselves. Then you can go up to, you know, some of the bigger things where it's whether you're coding your own agent or the drag and drop builder sort of thing where it's a full fledged agent and you have to build it out of the box, you know, Manus, I have found, is a great in between for just the other day, have a client, they had, I don't know, 158 or whatever articles pages that I needed the URLs for. And I was like, huh, I wonder. Hey Manis, here's the URL. Go get me all the, all the URL strings that end with or be contain this off the website and put it into a CSV file for me. Boom. You know, put it in and it was just like, you know, five, 10 minutes later. It was pretty epic. So.
All righties. Well, I see that we are past time here, so I want to be respectful of you guys. Time.
Two last things. Is there anything that you guys want to end with for a takeaway for listeners?
[01:00:56] Speaker B: Thanks, Keith, for having us on your show. I'll just end with, we really appreciate the platform that you created here to be able to share ideas and to advance our industry.
Sometimes we have to overcome this stigma that we're crooked because of how many people there are in our industry. And unless we get on platforms like this and talk about the good things and. And the positive things, then we aren't helping. And so thanks for creating this.
[01:01:31] Speaker A: My pleasure. So then we'll end with this. Where can people find out more about you guys and what you can do for the different people out there in the SEO space?
[01:01:41] Speaker B: Yeah. Check out our reputation on the socials and just go to our website, wpsprints.com you can ask us any question. We have a great offer right now. For 48 bucks, we'll guarantee that we'll fix any two things on your WordPress website in 24 hours or less.
[01:01:58] Speaker A: That's cool.
[01:01:58] Speaker B: And get a chance to see what it's like to work with us.
[01:02:01] Speaker A: Very dope. That's a super cool offer.
[01:02:04] Speaker B: Yeah, thanks. Well, let us know how we can promote your show because this is great stuff for all of our customers, too, for sure.
[01:02:12] Speaker A: All right, well, until next time, I appreciate you guys and live long and prosper.
See you guys.
[01:02:20] Speaker C: Thanks, Keith.
