Latest Episodes
The Two Types of SEO Left: Zak Ali on Surfaces, Digital PR & Terminal-Native Workflows
Most SEOs are defending a job that no longer exists. Zak Ali () — General Manager of Finder US ( and one of the...
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Why Ranking #1 Isn't Enough Anymore — Christopher Gimmer (Snappa & GoodMetrics)
Snappa has held number one rankings for ten years, and Christopher Gimmer says that is no longer the same thing as getting the click....
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GEO Research Google Doesn't Want You to See: Entities, Coherence & Prompt Poisoning
You do not rank pages any more. You rank entities. Federico Fancinelli founded GeoSonar after two years running a GEO research lab, and that...
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Use AI to Kill the SEO agency Pre-Work, Not the Thinking | Erika Braeger, Tenspeed
Erika Braeger is not trying to automate the analysis. She manages organic growth strategy at Tenspeed, a B2B SaaS content agency, and the automation...
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Robert Spinrad on why good SEO is good AI visibility
Most agencies are still deciding what to say about AI. Robert Spinrad of SEOM Interactive already has an answer, and it is not the...
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How AI Turns SEOs Into the Orchestrators of Digital Marketing | Adrian Nikolov, Haide Digital
Adrian Nikolov has eighteen years in SEO and started a new agency six months before this recording. Haide means let’s go in Bulgarian, and...