Latest Episodes
0
You Rank Consensus, Not Pages: Malte Landwehr on LLMs
Your pricing page is not what the model is reading. Malte Landwehr of Peec AI wrote his bachelor thesis on PageRank, ran in-house SEO...
0
Chris Green: Patents, Bots & the Cannibalization Reversal
Fifteen years of SEO theory was built on Google’s patent literature. Chris Green of Torque Partnership takes the two load-bearing ones, PageRank and Reasonable...
0
Bots Are Just Another Customer - Dan Kurtz, Miss Pepper AI
Traditional Googlebot crawling is falling while AI retrieval bots climb. Dan Kurtz of Miss Pepper AI reads it off his own server logs, and...
0
The Tail Can't Wag the Dog: Tom Malesic on Agency Culture
Tom Malesic started EZMarketing thirty-five seconds after quitting a boss who refused a client he disagreed with. He has spent the twenty-nine years since...
Jake Melendy: The Five-Roofer Test and Speed to Lead for Home Services
Jake Melendy called five roofers to get his mom a quote, then five law firms to get himself a lawyer. Over half never called...
The Content Ladder: How to Get Found at Every Rung of the Buyer's Question
Alyssa Evans started school as an art major and finished with a science degree — and that creative-plus-analytical split is exactly how she runs ...