Latest Episodes
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GEO Research Google Doesn't Want You to See: Entities, Coherence & Prompt Poisoning
You do not rank pages any more. You rank entities. Federico Fancinelli founded GeoSonar after two years running a GEO research lab, and that...
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Use AI to Kill the SEO agency Pre-Work, Not the Thinking | Erika Braeger, Tenspeed
Erika Braeger is not trying to automate the analysis. She manages organic growth strategy at Tenspeed, a B2B SaaS content agency, and the automation...
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Robert Spinrad on why good SEO is good AI visibility
Most agencies are still deciding what to say about AI. Robert Spinrad of SEOM Interactive already has an answer, and it is not the...
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How AI Turns SEOs Into the Orchestrators of Digital Marketing | Adrian Nikolov, Haide Digital
Adrian Nikolov has eighteen years in SEO and started a new agency six months before this recording. Haide means let’s go in Bulgarian, and...
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Lloyd Thompson: Get Out of the Day-to-Day Without Blowing Up Your Team
Most founders become the bottleneck in their own business. Lloyd Thompson founded Virtual DOO after running global engineering teams and then real-time trading systems...
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Mike Montague: Use AI Like Iron Man, Not the Terminator
There are two ways to point AI at a market, and Mike Montague only likes one of them. The Terminator approach builds agents that...