Latest Episodes
Balancing Act: Google Ads and SGE's Impact on Click-Through Rates
In this insightful episode, Mark A Preston and Kristine Schachinger delve into the complex interplay between Google's Search Generated by Everyone (SGE) and the...
Maximising SEO ROI: Top SEO Strategies for Small Businesses
In this compelling episode titled "Maximising SEO ROI: Top SEO Strategies for Small Businesses," Mark A Preston and Kristine Schachinger tackle a crucial question...
Mastering AI in SEO: Navigating the New Landscape
In this enlightening episode, "Mastering AI in SEO: Navigating the New Landscape," Mark A Preston and Kristine Schachinger delve into the rapidly evolving world...
SEO Audit Mysteries: The Art of Spotting Anomalies
Join Mark A Preston and Kristine Schachinger in an enthralling episode where they dive deep into the world of SEO audits and the importance...
Authenticity Wins: How Google Rewards Real Businesses in Rankings
Join Mark A Preston and Kristine Schachinger in a revealing exploration of Google's evolving approach to ranking genuine businesses. This episode delves into the...
Fact or Fiction: Navigating Google's SGE in the Era of Accountability
In this eye-opening episode, Mark A Preston and Kristine Schachinger delve into the complexities and challenges of fact-checking within Google's Search Engine Generative (SGE)...