Shifting Focus in SEO: Creating User-Centric Content for Real Impact

"Shifting Focus in SEO: Creating User-Centric Content for Real Impact" is a groundbreaking podcast episode where Mark A Preston and Crystal Carter discuss the importance of bridging the gap between traditional SEO data and a deeper understanding of customer needs. This episode provides a refreshing perspective on how SEO professionals can enhance their strategies by focusing on user-first topic and keyword research.

Mark opens the conversation with an observation about the disconnect between SEO data and truly understanding customer needs. He questions whether SEOs should move beyond creating content solely based on what SEO tools suggest.

Crystal responds with a resounding affirmation, referencing her article on the Wix SEO Hub about user-first topic and keyword research. She emphasizes that while SEO tools are invaluable, they primarily rely on historical data, which can be limiting for new topics or highly competitive industries. Being a first mover and creating content that directly addresses the unique needs of your brand's audience can be much more effective.

The discussion delves into the significance of creating niche content that may not have substantial search volume but is incredibly valuable to a specific audience. Crystal illustrates this with the example of a unique feature on a microphone. If the brand that created the microphone provides detailed content about this feature, it would rank higher due to its authority, despite the lack of competition or high search volume for that specific feature.

Crystal also highlights the importance of collaborating with sales teams for content ideas. Sales teams often have direct insights into what customers are asking for and can provide valuable input on what content should be featured on a website.

"Shifting Focus in SEO: Creating User-Centric Content for Real Impact" is a must-listen for SEO practitioners, digital marketers, content creators, and brand strategists. This episode provides practical insights into developing a more user-focused approach to SEO, which can lead to more meaningful engagement and better serve the brand's audience.

Subscribe to our podcast for more insightful conversations with Mark and Crystal as they continue to explore innovative approaches in the field of SEO. Stay informed with their expert advice on aligning SEO strategies with user needs for greater impact and success.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade