SEO's New Frontier: Mastering Entity Understanding in Search

"SEO's New Frontier: Mastering Entity Understanding in Search" is an insightful podcast that takes a deep dive into the increasingly important concept of entities in SEO. Join Mark A Preston and Cindy Krum, two seasoned SEO experts, as they unravel the complexities of entities and their growing significance in Google's algorithms.

Mark initiates the conversation by reflecting on the recent buzz around entities in the SEO community. He points out that while the concept seems new, it has been a part of Google's framework since the Hummingbird update, which was the first major step towards understanding entities and semantics in search queries.

Cindy expands on this by detailing how Hummingbird initially focused on local searches and discrete businesses but later evolved to have a broader impact with the advent of mobile-first indexing. She explains how this shift towards entity understanding changed the SEO landscape, moving beyond traditional keyword research to a more nuanced understanding of concepts and relationships in search.

The discussion also addresses the paradigm shift for SEO professionals. Cindy highlights how the notion of entities and their importance before keywords was initially a challenging concept for many in the industry, accustomed to prioritizing keyword research above all else. This evolution marks a significant change in how SEOs approach their strategies, requiring a deeper understanding of how search engines interpret and relate entities to user queries.

"SEO's New Frontier: Mastering Entity Understanding in Search" is an essential listen for SEO practitioners, digital marketers, and content creators seeking to stay ahead in the ever-evolving world of search engine optimization. This podcast provides a comprehensive understanding of the role of entities in SEO, offering insights into adapting strategies to align with the latest developments in search algorithms.

Subscribe to our podcast for more engaging discussions with Mark and Cindy as they continue to explore the latest trends and innovations in SEO. Stay informed with their expert analysis and practical advice on mastering the art of entity understanding in search optimization.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade