Navigating Technical SEO Challenges: From Simple Fixes to Complex Structures

"Navigating Technical SEO Challenges: From Simple Fixes to Complex Structures" is an insightful podcast episode that delves into the multifaceted world of technical SEO, addressing common problems and effective solutions. Join Mark A Preston and Kristina Azarenko as they explore the varying complexities of technical SEO issues, ranging from straightforward mistakes on smaller websites to intricate challenges on larger platforms.

Mark initiates the discussion by expressing a common perception of technical SEO as merely getting pages indexed. Kristina, however, expands on this by illustrating that the scope of technical SEO is much broader and more nuanced.

For smaller websites, Kristina notes that technical SEO issues are often basic, such as inadvertently using a no-index tag across the entire site or disabling crawling. These errors, while fundamental, are usually easy to rectify and can lead to quick wins in improving a site’s SEO performance.

The conversation then shifts to larger websites, where Kristina identifies the primary issue as a broken structure. She elaborates on the complexity faced by e-commerce sites, which often include a variety of page types like product pages, category pages, search results, and pages created by faceted navigation. The challenge here lies in managing these different types and ensuring that they positively impact the site’s SEO, rather than consuming excessive crawl budget or inadvertently competing with the pages intended to rank.

Kristina also discusses the importance of a well-planned structure, emphasizing the need for clear distinctions between different page templates and their interconnections through internal linking. She points out common errors in handling non-essential pages, such as improper use of canonical tags or simultaneously no-indexing and disallowing crawling, which can lead to inefficiencies and missed opportunities in SEO.

"Navigating Technical SEO Challenges: From Simple Fixes to Complex Structures" is an invaluable resource for SEO professionals, website owners, and digital marketers seeking to enhance their understanding of technical SEO. This podcast offers practical insights into identifying and resolving technical issues, emphasizing strategic thinking and a thorough understanding of SEO principles.

Subscribe to our podcast for more in-depth discussions with Mark and Kristina as they continue to uncover the complexities and solutions in the realm of technical SEO. Stay informed with their expert advice on overcoming technical challenges to achieve optimal SEO performance.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade