Mastering the Dance of Content: Rank vs Convert in Lead Generation

Dive deep into the multifaceted world of lead generation content with Mark A Preston and Charles Floate. Listen as they dissect the delicate balance between creating content that ranks and content that converts. Charles candidly shares his experience transitioning from the affiliate scene to lead generation, touching upon the challenges he faced in international markets, particularly the Nordics. Harnessing local talent, understanding foreign content quality, and ensuring convertibility in different languages are among the many topics discussed. Learn about the subtle art of curating top-notch content that not only boosts visibility but also ensures high conversion rates in varied demographics. If you're eyeing international markets or simply wish to hone your content game, this episode is a must-listen.

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