Lem Garcia: Reviews First - Marketing a Personal Injury Law Firm

Lem Garcia went all in on client reviews when he opened his personal injury practice in 2014, before the firms around him were collecting them. Lem is a personal injury attorney in the Los Angeles area and the owner of Lem Garcia Law (LinkedIn).

In this episode, Lem explains why that early bet on reviews turned into an arms race, why content an agency cranks out for ten firms a month all reads the same, and how a $1,000 essay scholarship earns links from colleges. Read the full recap with quotes and quote cards: Lem Garcia on reviews, content and local links.

Jeremy and Lem also cover:

• How a journalism major ended up opening his own law office after graduating in 2011
• Competing in a market where some reviews "may not always be left by previous clients"
• Why writing your own content, or sitting down with your writer, is how you stand out (the small business version)
• The scholarship play, booths at local events and youth team sponsorships (scholarship link building, step by step)
• ZipSprout for finding local sponsorships by city
• Why Lem isn't worried about clients reading AI answers, and why he is worried about what AI means for legal staff
• Bubble or explosion? Lem's take on where AI goes, and why you don't want to be the buggy whip company

Related episodes: Dmytro Perepelytsia on local backlinks and referral partners and Mike Martin on the Google Business Profile loop.

Mentioned on the show: ZipSprout. Find Lem on Instagram at @lemgarcialaw.

Lem's comments are his own views on marketing and the legal industry, not legal advice. Host: Jeremy Rivera. Guest: Lem Garcia, Lem Garcia Law. Recorded March 2025.