Type "khakis" and you want pants. Type "khaki" and you want anything brown. Vinod Kumar, co-founder and CEO of Syntheum AI, builds agents that teach e-commerce search the difference, and he explains why AI shopping is a probabilistic marketplace nobody has solved yet.
Vinod and most of his team are ex-Salesforce, with years of building technology for brands and retailers. Syntheum works with one large brand at a time, most of them clearing $100 million in online revenue.
Read the full recap on Unscripted SEO.
"Now imagine khaki and khakis, one character difference, but two very distinct results."
"To me, agentic means decision under ambiguity."
"Even people who say they've solved it actually don't have an answer. It's more theoretical hand waving at this point."
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