Join host Mark A Preston on a riveting journey into the heart of local SEO with our distinguished guest, Apurva Bose, Vice President of Operations & Strategy at Overtake Digital, on this episode of the 'Unscripted SEO Podcast'. Today, we delve into the fascinating world of local businesses, uncovering the pivotal role of personalised SEO strategies and the profound impact of genuine engagement in driving growth and fostering meaningful relationships.
In a landscape often dominated by metrics and rankings, Apurva shares his refreshing approach to SEO - one that prioritises understanding the unique narrative of each business and its community. From the significance of stepping out of one's comfort zone to the art of storytelling in marketing, this conversation promises to enlighten, inspire, and offer invaluable insights into elevating local businesses beyond the conventional SEO playbook.
Apurva's journey from a content writing intern to a leading figure in digital marketing is nothing short of inspiring. His passion for the field, coupled with a commitment to authenticity and keen interest in the stories behind local businesses, underscores the importance of building trust and connections that transcend transactional interactions.
Whether you're an SEO professional looking to refine your approach, a local business owner seeking growth strategies, or simply intrigued by the evolving digital landscape, this episode is a treasure trove of wisdom, experiences, and strategies poised to redefine your understanding of SEO's role in local business success.
Don't miss out on this enlightening discussion that bridges the gap between SEO metrics and real human connections, highlighting the power of genuine interest and the impact of stepping beyond the familiar to unlock the full potential of local businesses.
Remember to like, share, and subscribe for more insights and unscripted conversations that explore the depths of SEO and digital marketing.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
This is a new recurring series, I'll be talking with Greg Digneo of Content Guppy as we explore the business side of SEO. We...
In this enlightening episode of "Forecasting the Future: The Challenges of Predicting SEO Impact," join Mark A Preston and Cindy Krum as they delve...
Dive into the intricate world of backlink evaluation with Mark A Preston and Kasra Dash. The age-old question remains: How often should you assess...
