Grady Teske: How The Human Element in B2B Marketing Thrives in an AI-Driven World

A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera

Key Topics

• The irreplaceable value of human connection in B2B marketing
• How Grady applies cross-industry strategies to create marketing innovation
• Why marketing should focus on the entire customer journey, not just conversion
• The evolution from content quality to conversation quality in SEO
• Using AI to enhance rather than replace human marketing expertise
• Creating authentic conversations that keyword research can't capture

Notable Quotes

"The more that I implement technology into our stack and into working with customers, the more we really realize that personalization isn't really a primary factor. It's bringing the humanity in and creating connection and alignment." - Grady Teske

"Your business relationship with ideal customers is a lot like your relationship with your neighbors, close friends, and family... As long as you're nurturing the practice of conversation within them, you'll find ways to come back to each other." - Grady Teske

"I need to reach restaurant tours and have genuine conversations that the keyword research would never have touched on. There's no volume for a restaurant kid. There's no humanity." - Jeremy Rivera

Mentioned Resources

• Michael McDougald on post-conversion marketing value
• Restaurant Talk Save Fry Oil- Jeremy's podcast capturing authentic chef conversations
• Quantified buyer personas discussion
• Matt Brooks of SEOTeric on PR elements in evolving SEO
• Connect with Grady Teske on LinkedIn