Google Is Your Number One Customer - Angelo Ponzi, Fractional CMO

A luxury watch CEO told Angelo Ponzi his number one customer was Google. Angelo, a fractional CMO and founder of Craft Marketing and Branding, explains why that turned him into an SEO believer, and why most marketing fires start with a company that doesn't know its own market.

Angelo has spent 30-plus years in marketing, sits in the C-suite on engagements that typically run about eight months, and hosted the Business Growth Cafe podcast for four and a half years.

Read the full recap on Unscripted SEO.

In this episode

• Fractional vs interim vs project work, and why fractional means staying engaged
• The client who called SEO a failure after 30 days, and how to set the measurements before the work starts (the SEO side on SEO Arcade)
• A 15-person marketing team with four people on SEO full time
• Bioplastics 101: the education post still bringing in the most traffic three years later
• The med tech company growing 6% a year with a 37% target, and the conversation nobody wanted to have
• Asking customers, lost deals and prospects instead of the CEO
• Why price is the easy answer when you lose a deal (Jeremy's take)
• Competitors on TikTok, dead blogs, and why there are no silver bullets in marketing
• Dig into your own house first: the 30% close rate and the 40% of budget that never paid off

Quotes

"That's a reason to believe, not a reason to buy."

"But price is the easy answer. I've heard it for 30 plus years."

"Dig into your own house first."

Mentioned

• Craft's competitive intelligence program and free mini marketing course
• The Business Growth Cafe podcast

More on getting buy-in from leadership: Small Business Growth and Entrepreneurship episodes.

Connect with Angelo on LinkedIn, where he says all his info lives.