Episode Transcript
[00:00:00] Speaker A: Jeremy.
[00:00:01] Speaker B: I'm Jeremy Rivera, your unscripted podcast host. I'm here with Cahill Camden. Why don't you give yourself an introduction and we'll find out more about you.
[00:00:09] Speaker A: Yeah, thanks for having me on, Jeremy. So my name is Cahill Camden. I have been focused on building an AI powered software tool that helps entrepreneurs and founders get booked on more podcasts so that they can build their brand authority and their influence. And this actually came from me running an agency. I was a CM2 companies in the blockchain or Web3 space that went on to get acquired. So I've helped them grow from basically zero to getting acquired. And then in that experience, I thought, hey, I can generate some software, I can build some software for myself. And then that took me down the rabbit hole and I started, I started going off and thought, hey, you know what, I think other people can benefit from this as well. So that's, that's a little bit of my intro. And by the way, I did that all while digital nomading around the world, so.
[00:01:00] Speaker B: Oh, interesting.
I've had thoughts about being a digital nomad, but it's a lot harder when you have a whole family unit. I've got a son and daughter and wife and the wife doesn't travel so well. She likes glamping more than camping, so
[00:01:16] Speaker A: makes it a bit difficult.
[00:01:17] Speaker B: It does. I had friends who he did, he renovated vans, camper vans for people to she uses on the go. Digital nomad style resources.
Whereabouts were you nomadatizing?
[00:01:38] Speaker A: I've spent quite a bit of time in Mexico, so we traveled through a number of different cities and provinces or areas in Mexico. I've spent time in Peru, in the Andes, spent time in Ecuador, Galapagos Islands, Hong Kong, Europe with. We actually got caught in Portugal just before the lockdowns happened and we caught one of the last flights out of Portugal. And in retrospect, if we had actually stayed, they gave away like permanent residency visas, the equivalent of that. So if we had actually stayed, we could have literally become or had our Portuguese, like, passports. So we had no idea. But it was us after the fact. But we obviously came home because no one knew what was going on. And we thought family and you know, we have older parents. We're like, yeah, we want to be just close by just in case anything happens.
[00:02:33] Speaker B: So that makes sense. All right, so let's talk about the business and the concept. I think obviously I'm on a podcast now. I think I've talked to, I've got 20 or so episodes that are in the can. I've done, you know, 15 before that.
What is it about the podcast medium that you think is very useful right now or the reason why there's that you should see a light shown on this area of marketing.
[00:03:08] Speaker A: Trust.
Trust is huge. So look it, I'm, I'm, I'm in the AI world right like so our tool actually uses AI to find, sort, filter and even if you want auto pitch, generate pitches, all sorts of things, works off of your bio, etc. So I use AI and we've been using it very, very, it's the core of our platform for the last two years. That said, I think with all of the AI content that is flooding the market right now and we're just seeing the tip of the iceberg, we're talking written content, video content's flooding the market very soon. You've seen probably fake Instagram models and personalities who have millions of followers. You know the AI AI is really going to push, push a ton more content. And so I think that having these genuine human to human connections is really where it's going to be at and that's what's going to be building a lot of trust. So that, and then communities I think is, is definitely part of the future. So that's why I thought, you know, podcast is, podcast is where it's at.
[00:04:16] Speaker B: I definitely have, have felt the same like you know, I'm in digital marketing, I've been in SEO for 17 years and it's not like we didn't have spinner spinners in you know, 2009 where it would take the same sentence and I would swap this one for that one and you have to code in the variables for it.
[00:04:35] Speaker A: Right.
[00:04:36] Speaker B: 2015 we had Jarvis which turned into Jasper. So it's not like LLM powered things are new. But I think the mass market awareness of it and just the ubiquity of like the past two years of oh we can GPT it and you know, even introducing to my wife like oh hey here's this tool, what is it? How can I use it? And like now she's like using it to help her make recipes, she's using it to help sort out her scheduling like and businesses are figuring out some of those same, you know, processes too and smart marketers are leveraging it which you know, it's a photocopy of a photocopy of a photocopy at some point. So I agree that there is that point to point connection, a conversation one to one. It's, that's one of the more human things. Right, right.
[00:05:26] Speaker A: 100%. I think, you know, it's, I think it's a little, it's a little strange. Like if we project out, like no one knows what the future is going to look like. But if we project out, we're already seeing articles being written very well by well written prompts and focused LLMs.
You know, my take is Claude is better than chat GPT at the creative tasks. That's just what I, what I favor. But there's also. Now we've got deep seek, you've got other, you know, you've got other LLMs that you can use to train your own models. So let's say that content in and of itself can 10x100x1000x from here.
That is absolutely crazy. Then we get to images. You've got Mid Journey, you've got Leonardo, you've got.
Okay, so now images become, are already almost becoming real, like indistinguishable from reality.
And that's just the start of it. That just happened since last year. Okay, so fast forward another year or two. Great. So now images are kind of taken off the table in terms of what's real. Then you've got video that's already getting pretty bananas.
You already have voice indistinguishable. I know Google did that test where they called the hairdresser and they had the ums and ahs and pauses and all the things. And the, the hairdresser on the other line couldn't tell the difference. They couldn't tell it was a human or autumn, couldn't tell it was automated.
And so all of these things combined for businesses, give a really good opportunity for them. But also I think the barrier to entry, to actually start and create good content on any level is just so low and it's going to, it's going to zero. It's like content's going to just become like whatever.
And so I think that the, the only really way that you can connect with an audience, connect with potential customers, connect with other people is going to be live events, communities, podcasts, you know, Even, even live YouTube streams, these types of things.
[00:07:28] Speaker B: I definitely think at some point there's probably going to be somebody creating, you know, taking the organic label away from organic search traffic to organic content, meaning created by humans, specifically in a monitored, certified way. You know, we're definitely going to reach that level of saturation where people are, are going to be hungry enough for the real thing and having that channel as unique. Let's talk a little bit about like the SaaS process and maybe before that, where did you come from and is recording something you just fell into? You're like, oh, woke up one morning, I should make a podcasting SaaS or where did it come from? You went to X, you trained at Y and you recorded at, at Z. So what does that journey look like for you?
[00:08:27] Speaker A: So I started a po. So I, I was always into podcasts since, you know, I was one of the early guys, you know, like, so, okay, whatever. I was into podcasts since Tim Ferriss really started it, way, way back in the day, 2012, 2013, something like that. And I'd always wanted to get into that world. I never thought I had anything really interesting to share. And then in 2017, I started a podcast on cryptocurrency and blockchain and it became a top 1% podcast. I actually killed it because I couldn't figure out at the time how to make immediate money from it. Interviewed billionaires in terms of like, the founder of OpenSea was on my podcast worth a few billion dollars. Interviewed top exchanges, people from Huabby, you know, Binance, etc. And I thought, hey, there's no way for me to make money from this immediately. This is like a really long term play. So I killed it.
My agency that I then, that I, that I had at the time, we started placing CEOs and founders on podcasts. So it was podcasts, PR and then content.
And from that we were doing the entire process manually. So at, you know, our peak when we had about 10, 12 people, we were just doing outreach and connections and cold outreach and research and spending dozens and dozens of hours on this every single week. And at the time I thought, ah, you know what, I probably could build software for this with my connections on my team. It probably won't take that long. Ha, ha, ha. Famous last words.
And so that's, that's how I started going down that path. I thought, you know what? I think podcasts, I've always been interested in them and I think it's going to be, at that time I was like, this is, this is a great way to build connection. You can leverage the content for other platforms. So you just cut your podcast up into little audio snippets, into videos, into things with GIFs at the time and just distribute it. And like, this is amazing.
And, and, and we were just doing it all manually. So I thought, okay, let's build some software for this. And went down the rabbit hole.
[00:10:35] Speaker B: So I'm interested to hear, do you think that that's going to continue also as we see the ubiquity of AI influence search itself as we get perplexity as a platform as more people are using Claude to augment their Google searches or using GPT as an additional layer on the searches that they do to gather information.
I've Talked to other SEOs, Mike Buckbee of Noah Toa Listen to Rand Fishkin talk about the concept several different times about like, okay, we need to take this seriously of how do we show up in these LLM powered search results?
How do we project ourselves as authorities? Do you see podcasting as another way to get a reflection on the Internet of yourself?
[00:11:30] Speaker A: I think, I think it's a huge, huge way to do that, yes. I think to your point, you know, I think Rend released some Google insights not too long ago, a month and a half, two months ago. Right. Some leaked documents and broke down the algorithm and whatnot. I think that we've seen from other examples, like recently HubSpot lost what, 30, 40% of their traffic in the last couple weeks at the time of recording this podcast. I think that SEO is not going away yet, but I do think it's in trouble as a, as a general marketing channel unless you shift to leveraging multiple forms of content creation. And so I do think podcasts is one of those forms of content creation that generates a huge amount of trust. People get to understand who you are. They get to decide if they want to, you know, communicate with you in, in terms of your company or the things that you offer versus just AI generated content that's spit out from an LLM. I think that that's going to be huge for your brand authority and your brand influence and growing your company.
[00:12:41] Speaker B: Is it only though for like, like thought leaders or like if you've got like a mind in body med spa, you know, like, are you suggesting that they, you know, look for podcast opportunities as well, even at like a city level? Or is it more of like a software type play, like where you have to have equity? Like, who do you think there is opportunity in podcasting at all levels? Or is it specific to particular niches where it might be more utilitarian to do it, or is it across the board?
[00:13:21] Speaker A: I think that's a really good question. I think that there's, I think that there's opportunity everywhere, but it's going to show up in different ways.
So the local health spa who's trying to connect with customers, they obviously need to have a presence on Google Maps, local SEO search, etc. That type of thing, social, etc. But as those channels become flooded with content and flooded with information, I think that there will be certain things that you will have to have in order to have signal in the noise. So content's flooded. Okay. You're posting on Insta. Okay. Then Insta becomes flooded with all these fake bots and fake accounts. Great. How are you going to get signal through the noise? Well, maybe you're on YouTube then. And then YouTube starts getting flooded with fake videos, then what are you going to do? And so I think that there's room for podcasting, but it might change shape in its form. In terms of. It might. You, you might not be connecting with, you know, national or international podcast hosts to share your message about your local med spa.
[00:14:36] Speaker B: Right.
[00:14:36] Speaker A: But you might have conversations with humans. And I say that very specifically with humans. Yeah. That you share med spot type insights and, and ideas and you can hear the laughter and the jokes and like the commonality. And that helps attract customers to your business. Right. So that when someone's searching, my guess is that when someone's searching, we're already seeing YouTube. Like YouTube's already been in the search results top, top, like page one, page one serp for like a long time. Yeah, Podcasts are probably coming.
[00:15:12] Speaker B: That makes sense. And also there I find at the small business level, you know, there's a kind of a difficulty for some marketers to really like extract from that small business guest, like something unique like to use, hey, tell me about your business.
There's so many conversations on the back end, but then on their site, especially if it's a spa, it seems like, no, I don't want any text, I just want 55 pictures of our salon. And that's going to tell the story. You're like, ah, well, I mean technically a picture is worth a thousand words and if you have 10 pictures, that's 10,000 words. But not to Google, you know, it's a file name and an alt text. But I found myself, I've really enjoyed like having like a podcast. Like I had a guest go on a podcast, I got the transcript and that fed the site with genuine quotes, you know, that I could use in their marketing content genuinely on their service page, on their about page. Like there were things that I didn't know about their business. I'm like, I've known you for years. I had no idea that you went through that to bring this business to life. And I think there's so many little niche businesses, so many mom and pop shops, so many service Area businesses that have no idea what they're doing and they're just like, okay, I guess I'll put up a wix page if that. Maybe they'll even start a Facebook page for their business and miss the boats. So I think there's a big opportunity to have that, you know, like, just be on a podcast for the sake of, like, talking. Being able to have somebody ask questions about your business.
[00:17:04] Speaker A: Exactly. And so you mentioned something from an SEO perspective that absolutely crushes.
So we have a number of customers who are in the SEO space. And one of them was, you know, through a connection of mine, we jumped on a call, ended up talking. He was like, one of the things that founders and entrepreneurs and SEOs are sleeping on is just posting the entire transcript as a blog article. Like, that crushes on SEO. And it's, it's like a lot of content. If you have a 30 minute podcast
[00:17:39] Speaker B: or one hour, 30, it's like 30,000, 40,000.
[00:17:42] Speaker A: It's crazy, man. Like, it's a lot of content. And he's like, that's just the start.
Then what you do is, you know, you can split it up, like you said, into different articles, and now you've got insights and quotes and all sorts of things. One of the things that we do in with some of the founders and entrepreneurs who use our agency for what we do is we'll do a recording, a one hour recording with them, you know, once a month, sometimes twice a month. And we'll take that content, we'll cut it up into articles and into LinkedIn posts, and then we post that on LinkedIn to help them build their brand authority. So, yes, you've got your podcasts and you've got your connections, but then we're going to do something one on one so that we get insights and ideas from you specifically. And that absolutely works. And so this is what I mean in terms of podcasting, yes, for small businesses and for local businesses, but maybe it shifts a little bit. And so maybe you're doing those one hour conversations with your staff or with your top customers or whatever it might be, and you take that content and then you start cutting it up and, you know, start distributing it. And that's how you generate a lot more organic and social reach for your local business.
[00:18:56] Speaker B: I think that's true. And also you can, you know, you can really drive in your niche because anytime you talk to somebody that's like, passionate about what they do, like if you're in recovery, you know, like you're a therapist and you've given your life over to it. You're up on the cutting edge of like, you know, the late is it talk therapy is Iop, like everything in that process. So much so in the day to day, you might not even realize how much topical and wisdom knowledge that you have and how little that might reflect in your marketing. So it's like a chance to tap deeper into those centers of information. Right?
[00:19:36] Speaker A: This is most often the case is as experts and as people who, as entrepreneurs and founders who have been in, in your respective industry for 2 years, 5 years, 10 years, 15 years plus the amount of knowledge that you have.
Get AI out of it, get YouTube out of it, okay? The amount of knowledge that you personally have and the experiences that you've had are literally unlike anyone else.
And I think we often forget that, like Jeremy, you and I could be working on SEO literally a block away from each other for the last 15 years. And we're gonna have different takes on SEO just simply because of the businesses we target or the people we've worked with or the things we've worked on. And we both have a valid take on it. We both have our own authentic experience on it. And so if I'm sharing insights about local SEO from my experience and background, you can also do this from your experience in your background. And it's going to be valid, it's going to be interesting. And so I think that this is something that again, a lot of, a lot of founders and entrepreneurs totally miss and they forget is like the things that, you know, just become so automated in your own mind. You're like, oh, yeah, well of course, you just set, you set up your website like this and this is how you do your meta tag, this is how you do all the things with SEO and like you just use this program and it's like, whoa, whoa, wait a second, I didn't know that. I'm just starting out or et cetera, right? And so I think that that's super important to remember.
[00:21:09] Speaker B: I go back to, I think it's a misapplication because we, we took the, the prognostication that, hey, Google is saying we need eat, we need expertise, authoritativeness and trust, you know, and we're going to iterate on that. And it's in our quality rater guidelines to document. And we looked at that as technical SEOs and said, oh, okay, well I need to add a link to an author profile.
And that was our takeaway. There's the expertise, there's our authority, it's the author and he's elsewhere. So we added schema to the author page to say, hey, he's over here. On his LinkedIn page that he's never posted on is actually listed as Jeremy C instead of Jeremy Cohen. Instead. You know, like, if you.
I just pointed out to my previous interview, Jeremy Cohen of Booze. Like, his LinkedIn, he literally doesn't have his full name on his LinkedIn and nobody can find him or connect him with this entity.
So, you know, there's no detail on the about page. There's no detail other than, like, generically. We're, we're a company and we do company things. We've got an anonymous, anonymous chat platform. Like, I'm like, okay, well, where did you come from? Let's share your story. Let's talk about it. Like those, those details, the experience, the human experience. You're right. GPT has never had a bad grape.
You know, GPT has never woken up in the middle of the night because they are super stressed out that they don't think they're going to make rent.
[00:22:45] Speaker A: Right, exactly.
[00:22:46] Speaker B: Experience, experience. It's one of the E's. It's, it's, it's the lived experience. You know, so that, that should reflect in. Yes, you can hit a button on a hosting page on hostinger, and you got a site in like 20 minutes. You know, you'll tell it that you're a driveway, you know, construction company. Like, you do driveways. Well, you have a site, but it's not good. You know, like, it technically has the pages, but it doesn't have any. Has no soul, no joie de vie. No.
No breath of life in it.
[00:23:24] Speaker A: Yeah, it makes it, it makes a big difference, you know, So I think going back to what, what you're, you're, you're talking about, there's your authority that you've already built from your experience in your field.
And whether you're a local business, a local small business, or whether you are attempting to get in front of thousands of people internationally or nationally, the experience and insights that you have are really unique to you and to your human, to your humanness, if there's such a word.
And that I think comes across in podcasts, more so than it does in writing.
And I think that is, that is also one of your opportunities to be able to really genuinely connect with listeners is they can hear your voice, they can hear your insights, they can hear the uniqueness of your experience, they can hear your authority, what you're talking about, and then they can start to build trust with you. You know, it's like. And I think that that's going to be again, extremely important as we keep going forward into this AI future.
[00:24:37] Speaker B: I cannot agree with you more. I've been thinking a lot about this subject of the replacement of the human transhumanism in these concepts. It is experiential.
We have these transformative events in our lives and it changes how we speak about things. And that, that is reflected in testimony.
It's a very powerful thing to listen to someone's journey through drug abuse and out the other side of it, there's something inherently human in it. So I think it's probably self serving of course. But hey SEOs, get your clients onto podcasts and get those podcasts onto about pages, get those podcasts into blogs because that's the bottom layer. You know, like we used to an SEO, like do big old mind maps of like, oh there's all this topical stuff and it'll feed down the funnel and then they'll, you know, learn more about us and feed down the funnel and then we'll pitch and close them.
Or that's the detail view. But most people were just looking, oh, there's keyword volume on, on this topic. Let's write about it. And like X, Y, Z, like at a certain point, you know, we are now at that point where that sandwich is being eaten.
You know, Mike Buckbee recommends looking further down and being so much more exacting about saying what it is that you're doing, how it's different.
And you know, a conversation back and forth about that is such a better way than arguing over, you know, whether these two lines reflect the brand.
You know, like I've had hours long discussion. I actually it was three meetings and there were 14 people in each of the meetings that change the H1, the H1 tag on a major healthcare company site. It was three meetings to change that one tagline. It was I think eight words all together.
And so like there were people that were making thousands of dollars a day just being in that meeting for one to two hours multiple times just to change that one piece of text. I'm like, guys, this is really overkill. Like it's what. Let's just change the title tag and iterate and move on. We can make. We could have had books, books of content written with the amount of like money we're spending on the people.
Like red tape. How do you, how I'm sure you know, dealing with CEOs and larger entities, enterprise.
What's your experience with red tape?
Yeah, how do you cut it, can you cut it?
Or is it just par for the course at a certain level of organization?
[00:27:40] Speaker A: So a couple things that you mentioned, right, like SEOs do get your clients on podcasts. And you know, this is exactly why we built Echo Jockey. So that's our tool to help you get on podcasts quickly and easily instead of paying a PR agency or podcast agency thousands of dollars per month to do it. Like, you can do it very effectively with software. And you know, we built that software. So, you know, I would 100% recommend that it will get you, like you said, Jeremy, it will get you this unique authority and authentic communication that you just. It's going to be difficult to match anywhere else that bridges perfectly into how to deal with the red tape earlier around enterprise level organizations. So we typically have worked with agencies, founders and entrepreneurs. So more on the small business side of things, we haven't worked with very large enterprise organizations who are looking to do this, which means there's a huge opportunity for anyone listening if you're a small or mid sized business, again, like the larger brands are sleeping on this. You know who didn't sleep on it though, regardless of whether you like him or not, who didn't sleep on podcasts in the last six months.
Right, right.
You know who I'm talking about, right, Jeremy? Yeah, who am I talking about?
[00:29:09] Speaker B: The president.
[00:29:10] Speaker A: That's right. The president didn't sleep on podcasts and it worked.
Now, of course, again, you can, it doesn't matter what side of the aisle you're on. The point is the, the medium has become so powerful and for the large companies that are sleeping on this, that are not actually taking the initiative because Jeremy, to your point, no, we've got to have our, our comms director, our PR manager, our legal team in there. We've got to make sure that this matches our brand. So let's have the brand alignment before you can even say anything.
And I've dealt with this. So I did deal with this when I was CMO of one of the blockchain companies.
They were getting acquired by a publicly traded company. And so we had to deal with, we had to deal with legal before.
Like, what are the talking points? Give me the questions before we jump on the podcast. Here's what you can and cannot say. And it does become a little challenging.
It's up to the CEO or to the executive or to, to the leader at that point to understand from a PR perspective what their boundaries are and understand how to navigate those difficult questions that maybe they can't answer.
And you'll see guys like that on. If you ever watch Joe Rogan's podcast, you'll see guys like that. They'll answer questions in a very specific way and you just want the answer, but they just don't give them to you. So that's when they're kind of skirting the issue and they're dodging, you know, respectfully.
That's the, that's one of the best ways that we've ever, ever been able to get, get the ball rolling on a faster level for enterprise. Because otherwise they just want to go through everything that the podcast host is going to say and they want to make, they want to micromanage all of the talking points for the CEO or the founder who's actually going on the podcast. And that just doesn't work.
[00:31:04] Speaker B: That makes sense. And that's also kind of us talking to a podcast producer who's in the co working space here in Cookeville with me. And he said, an interesting fact about most podcasters is that they see themselves as artists first and they're lovingly creating their crafted thing and they will spend hours and days, days and thousands of dollars on audio equipment just to make sure the levels are just right for their, their baby to be birthed onto the Internet. And they're so far away from even like, monetization or, or actual audience acquisition. So I am supposing that most of this is geared toward the conversation of podcasters who are out there interviewing and talking to people. Would it maybe be a piece of advice if anyone were doing podcasting to consider on their format for their show of also opening up those doors and speaking to other industry professionals and not just, you know, shooting from the hip and saying whatever it is that they feel they need to say. Like on your crypto show, was it all just, you know, you gathering things and just, just talking head about it, or was it a mixture of interview and episodes that are focused on something?
[00:32:29] Speaker A: Right, Good question. So this is one of the things that I recommend to any of the podcast hosts who are in our mastermind group. If you want to grow your show, the fastest way to do it is to have guests.
Let's just. That's the fastest way.
Why? Well, because the guest is going to promote your show as well, because they're on the show and the guest wants to build their brand authority and their influence as well. So it's in their best interest for them to promote their expertise from your podcast. And if you encourage them or help them to do that in the Right way, then they have a much higher probability of actually carrying through on it. And so let's be honest, not every guest that you have is going to actually promote. Fine. But if you want to grow your show fast and you want to grow your show big, you gotta have guests. I think. Unless you're already an influencer or celebrity or brand.
Brand voice. To start with the Rand Fishkins, the, the Neil Patel's, okay, Those guys can start whatever they want and we already know about them because they've dominated so much on search first and they have such an expertise and such a brand authority that they. I would listen to Neil Patel just talking about marketing all day long because he's very smart and he's been in the game for 25 years. Fine.
Most of us don't have that ability or we don't have that brand.
So guests you can mix in the kind of talking head aspect of it. And then what you really want to do is cut your podcast and start distributing it on the right platforms so that you can actually get more exposure to your potential audience.
[00:34:18] Speaker B: Definitely makes sense.
As we get into the home stretch here, what's one super actionable item that we have you haven't touched yet that you would recommend somebody do after this,
[00:34:35] Speaker A: after this call? If you have never looked into getting on podcasts, I 100% recommend you do. We have a free newsletter that you can sign up to where podcast hosts can request guests and podcast guests get the emails from hosts. And if there's a match, you can, can communicate and you can take it from there. Now obviously you can also use our tool, which starts as low as $27 a month and goes up from there. So it's not a big lift for you to start building your brand authority and your influence.
This is, this is absolutely huge. And again, we're going to see this play out over 2025 and then on to 2026. I guarantee you that content is going to continue to flood the market.
I'm seeing this on LinkedIn, we're seeing this with Instagram, we're seeing this with Google changing their algorithms with SEO. We're seeing this with the amount of blog content that's created, we're seeing this with the newsletters that people are saying like there's a flood of content. Podcasts is one of the only places that you still have this authentic human to human connection where you can share your story, you can share your information, insights, you can share your expertise, and then you can be doing that in front of an audience, whether it's 50 people or 50,000 people, it doesn't matter. You're doing it in front of an audience. Like, if you want to, if you want to grow, I would definitely recommend podcasts. And by the way, I'll share something. I'll share a link with you, Jeremy, so that people can actually download. We've got a podcast success guest checklist and you can download it. You can go through the checklist so that you feel confident to get on podcasts. Because this is one of the things I've noticed is a lot of people don't feel confident. Like, what am I going to say? I'm not, I'm not the best guy in my industry for whatever I might be doing. Oh, I'm not Rand Fishkin, I'm not Neil Patel. I don't know if I. No, we're going to cut that out. Here's, here's the checklist. Here's how you can start to feel prepared and get guess, get going. Let's get you on podcast. It's going to change your business.
[00:36:42] Speaker B: Absolutely. And self post, self plug here. I've started an unscripted SaaS podcast to talk to SaaS owners and an unscripted small business podcast with Abby Crane, who's also interviewing small businesses. So if you're an SEO listening and you have clients and you want to get them on my podcast, just drop me a DM. I'm on LinkedIn, I'm on Bluesky, I'm on Master, on, I'm on Instagram, I'm not on TikTok because I think it's going to die.
So it might not, but I have not gone to the talk, but absolutely happy to talk to any small businesses, talk to any SaaS owners. If you've been in SEO for years, you have an interesting take on it. Drop me a line on any social media platform, have a conversation.
You'll most likely end up being a guest. So thank you so much for the conversation. I too believe in the power of the pod.
[00:37:39] Speaker A: Thanks for having me on, Jeremy.
