Mark A Preston and Kasra Dash tackle the palpable sense of panic businesses face when they're hit by Google updates. Is putting all your eggs in the SEO basket a sound strategy? Kasra drives home the importance of diversification, not just in digital marketing but in business as a whole. From PPC campaigns to venturing into Facebook ads or investing in varied assets, diversification acts as a safeguard against unpredictable digital terrains. While SEO might be the trump card for many, the duo stresses that it shouldn't be the only one in your deck. Whether you're a local business or a major player, discover why having multifaceted strategies can be the lifeline that sees you through turbulent times.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
In the labyrinth of business growth, the path of merging two entities stands as one of the most intricate yet rewarding routes. "Merging for...
Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of...
Kate Toon is the owner and founder of a group of three companies (The Digital Masterchefs, The Recipe for SEO Success, and The Clever...