Mark A Preston and Kasra Dash tackle the palpable sense of panic businesses face when they're hit by Google updates. Is putting all your eggs in the SEO basket a sound strategy? Kasra drives home the importance of diversification, not just in digital marketing but in business as a whole. From PPC campaigns to venturing into Facebook ads or investing in varied assets, diversification acts as a safeguard against unpredictable digital terrains. While SEO might be the trump card for many, the duo stresses that it shouldn't be the only one in your deck. Whether you're a local business or a major player, discover why having multifaceted strategies can be the lifeline that sees you through turbulent times.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
Dive deep into the heart of Local SEO with this engaging episode, where we explore the intriguing evolution of this dynamic industry. With an...
This is a new recurring series, I'll be talking with Greg Digneo of Content Guppy as we explore the business side of SEO. We...
Step into the captivating realm of SEO as Mark A Preston engages in a profound conversation with the illustrious forensic SEO consultant, Kristine Schachinger,...