Beyond the Numbers: Rethinking Keyword Research & Search Volume

In this insightful episode, "Beyond the Numbers: Rethinking Keyword Research & Search Volume," Mark A Preston joins forces with SEO expert Lily Ray to challenge the conventional approach to keyword research in SEO. They delve into the nuanced relationship between keyword search volumes and actual website traffic, offering a fresh perspective that goes beyond mere numbers.

Lily and Mark discuss the common misconception in the SEO industry where search volumes are often taken at face value, without considering the broader context. They emphasise the importance of not solely relying on tools that predict search volumes, highlighting the significance of understanding the real needs and behaviours of the target audience.

The conversation takes an interesting turn when Mark shares an experience of creating a 500-word blog that defied the predictions of search tools. Despite low forecasted search volumes, the blog drew in thousands of monthly visitors, underscoring the idea that ranking for a keyword often means ranking for a multitude of related, lower-volume keywords.

Lily further expands on this notion by referencing Patrick Stocks from Ahrefs, who points out that a high ranking for one keyword often correlates with high rankings for several other related keywords. They discuss how search volume should be used as a directional tool rather than a definitive measure, and the significance of focusing on relevance over search volume metrics.

"Beyond the Numbers: Rethinking Keyword Research & Search Volume" is not just another SEO podcast episode. It's a call to SEO professionals and content creators to rethink their approach to keyword research. This episode encourages a deeper understanding of the target audience and the importance of creating content that genuinely resonates with them, regardless of predicted search volumes.

Tune in to this episode for an enriching discussion that sheds light on the evolving nature of keyword research in SEO. Mark and Lily provide practical insights and real-life examples that will transform the way you approach content creation and keyword strategy. This episode is a must-listen for anyone looking to enhance their SEO knowledge and develop strategies that truly align with the interests and needs of their audience.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade