Join Mark A Preston and Jeremy Rivera in a captivating episode titled "Beyond the Data: Elevating SEO Strategy with Real World Insights." This podcast delves into the critical topic of how SEO professionals often become overly reliant on tools and data, potentially overlooking crucial gaps that only human insight can fill.
Mark and Jeremy discuss the importance of understanding the purpose behind content, not just creating it for SEO gains. They share their experiences, highlighting significant wins achieved not through tool suggestions but through real interactions with customers. This episode emphasizes the need to bridge the gap between data-driven SEO and real-world applicability, showcasing the power of human intelligence in SEO strategy.
Jeremy shares an insightful case study from his time at Hive Digital, where they worked with the world's largest PCB design software company. He illustrates the necessity of integrating subject matter experts into content creation, emphasizing that true expertise cannot be replaced by mere content management.
Listeners will also learn about the often-overlooked aspects of SEO that contribute to a company's success, such as churn reduction, retention rate improvement, and upselling – key factors in a C-suite executive's decision-making process. This podcast is an eye-opener for SEOs and digital marketers who aim to align their strategies more closely with business objectives and customer needs.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
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