Episode Transcript
[00:00:00] Speaker A: Hello, I'm Jeremy Rivera, your unscripted SEO podcast host. I'm here with Jason Wade of Ninja AI And I'm going to ask you, Jason, what would you say you do here?
[00:00:13] Speaker B: It's like you. It's AI visibility. And that term has become big because SEO geo AEO is just. It's a word of salad, it's an initial salad, but it's all about visibility. So we help people discover, like, their authority and just showcase it. Like, if you're the best sedation dentist, you might as well let people know that, because you are. You've got the board certifications, all this stuff. So I help people with the entity engineering, deep research, so I know, like, what the thing is, what people want in their area, what the key thing is that people call on Google or whatever whenever they're trying to make a decision. So that way there's conversion. There's no question about conversion. Like, you're the best, so why would they not charge you? That's the thing with all this is it's not just backlinks. It's not just the traditional SEO or the current stuff on LinkedIn about G O A y'. All. It's about visibility.
And it's. You know, I argue with people on Reddit I shouldn't, but the guy's like, it's just about writing. Yeah, it is, but it's about a podcast. It's got all the stuff they don't want to do, nobody wants to do. And that looks like you're. That's the problem you solve.
You need third parties. So when somebody doesn't have a podcast, you go do a podcast, you know, they're never going to do it. They're never going to do it. You know, the stats, like, seven only. Most people get to seven episodes if they do it. And that's probably 1% of the population and probably a large majority, the 5% of the population are the only ones who say they want to do it. So if a company can take that friction away of the work and you can, you know, you or I can take that friction away and do the stuff they won't do. That's where the magic lies.
[00:01:49] Speaker A: It's often people just getting in their own way.
[00:01:52] Speaker B: It's.
[00:01:52] Speaker A: It's funny because, like, when I told my mom last year, oh, hey, I'm starting a podcast, she's like, whoa, that's amazing. Nobody can do that.
She treated it like. I was like, you know, like, hey, Mom, I just became a rock star. And I'm like, dude, Riverside is $25 a month pod match. It's, you know, $6 a month as a host.
And it's literally tinder, you know, for podcasting, and you can get people who want to jump in the boat and talk about things.
For my career as an SEO, you know, it used to be, you know, I started in 2007 and so, you know, using Textbroker and trying to, you know, get overseas content writers to create content because the transcription system was so poor. I remember I was working Advanced Access real estate website company, and we tried to get, record a video and get the transcript transcribed, and it was a couple hundred dollars, you know, to have somebody, you know, hand translate it. And we're like, this isn't. We can't do that. I mean, it's a great source. But now with machine translation being what it is, it's 90, 99% of the time it's there. You know, it usually messes up names, so it's probably going to be, you know, Jason Wabe instead of Wade the Transcript. But if you have, if you have just the most basic checks, you've got three to 3,000 to 4,000 words in a podcast.
That's why, you know, I've created SEO Arcade as like a niche service to create, you know, SEO content marketing services through podcasting. I just set up Home Improvement by H and H Construction just in a week, already have three guests recorded, have a ton of content, have three local links from three local businesses. Like, it's the undiscovered country of just kind of presenting authority. So I'm curious, you tapped on a word, you said it casually, and it means a lot more. So let's dive into it. I talked to Jason at Calicube about entity optimization before. Fascinating conversation. So let's talk about the concept of entities and how you explain that to people who are to you for help.
[00:04:22] Speaker B: A good example is if you Google me, AI, because there's a rock star with my name. So if you Google me with AI, I'm all over the place.
I'm not happy about this. But you know what the AI says, yeah, he's Mr. Whatever AI visibility. But he claims it's his claims, all my claims.
Because the AI is smart enough to know it's my LinkedIn, it's my blog, it's all this stuff. So it knows I'm doing a good job. But it's like, come on, Jason. Right? So that's the entity, right? That's the authority.
The AI and the search engines, come on, they they're all smart enough to know, like, you know all the tricks. It's your podcast that you're talking about you. And you do a final thing at the end about you when you're at a blog post, because you're training the system. You're training the system. And, and the beautiful thing about so many people, like in the example of podcasts, are almost nobody does it. So you're training the system in the easiest way possible by simply just doing the Michael Jordan, showing up early, saying a little bit late. Right. A little bit, and having a fire and having competitiveness and whatever else. Right.
So it's about that, like it's it. They're the men, even Google, they're smart enough to know, just think about it objectively. It's in their best interest to have good quality, quality content, to have authoritativeness. Because if you don't have it on Google, you'll go to GPT, right? So it's just like it, you know, it's in the best interest of a, of ABC to have a good sitcom at 8 o', clock, right. These end at 9. People forget they sit there for 11 o' clock or whatever time news is. I haven't watched news in 20, 30 years.
It's a. You've got to have content, you've got to have quality. So if your authority is the quality, because the value is saving people money, not having to look and finding the best, that's what you gotta showcase. And so if that's you, don't be humble, just have other people verify it instead of just yourself.
Yeah,
[00:06:25] Speaker A: I just did a interview with some travel hacker guys and they were talking about how the primary crux of their marketing process kind of taps into, you know, what we see in social media right now, which is people literally just saying what it is that they're doing and putting themselves out there.
How much of what you're doing is really just, you know, taking whatever it is your clients are doing and just finding ways to repackage and distribute it across the Internet and thinking about marketability as signal and signal boost.
[00:07:00] Speaker B: Yeah. So to be honest, I'm not good about this. The last thing in the world I want to do is do a short on Spotify, LinkedIn or whatever it is on. Everybody's all about the shorts, right? And the reach is way greater, but come on, they're disposable. It just goes away. You get the ego boost, you got a thousand, ten thousand or whatever views. What did it accomplish? Right.
But what I'm not good at is doing the system as you know, as you could do for clients. You could do four podcasts a year.
Take the audio, take the data, the test, the audio, the transcription. I do it for phone calls because literally I don't want to remember. I don't want whatever. I shouldn't record them neatly. Like literally I never listen to it. I don't. I'm not gonna listen to it. Like I drop it in VEED because somehow I signed up for some plan where I have unlimited almost. It's like 8000 hours of transcription. I'm like Jesus Ve. Like you gave me a good deal. For how long?
I just rip it. I rip everything. Because as you know, that's data. So off of one conversation, I could do a blog post. Off of one blog, you could do a hundred shorts or whatever. I'm not blog podcasts. You could do a blog. And so if you. They did it four times a year, say they spent ten, not even ten. Whatever. A thousand dollars, two thousand. The, the. You'll have marketing for a whole time, a whole year you could do. Because it would know, especially if it's an expert, the AI will say just let them talk. Just let I say ramble for 10 minutes. Ramble because what are they going to ramble about? They're thin and then that's all data. So you dump it in and it's cross indexes, you know, on a. I like multiple engines, GPT, Perplexity, Gemini Gro or whatever. And say I did this last night. I said write me a year content or content planning. Right. It was in. Oh, and Claude made the whole plan because he's a real estate instructor. I ripped OCR Rex, you know, equivalent of transcription.
Everything from every course, 48 courses, everything. She has content for the rest of her life. That's a second brain. Like one podcast could become what, 50 assets, one podcast. Yeah,
[00:09:13] Speaker A: I think it's an under appreciated moment if you're going to, you know, if you're an agency model or if you're the in the SEO seat at your business if you're in house, if you're agency just asked to be able to record and talk to the person doing a specific service.
I had a client on my freelance SEO side doing permacasting and precast walls. An interview with the vp, an interview with the installation guy yielded so much great content we discovered. Oh hey, one of the biggest features people ask for for these very expensive big concrete walls to protect infrastructure.
Can we make it so people can't just dig under this thing. Because that kind of negates the value of it as far as the security. Like, yeah, that's Anti Dig is one of our core things. Oh, I didn't know that you did that. And they said, they say they have to tell them every single call, oh, we have Anti Dig capability. We can put it in deeper in the ground to prevent. And like, oh, you didn't tell me that. I'm like, we need to tell them that. Like, make a page, put it as a call out on every, you know, product page as they're redesigning their site. Like, this is a no brainer, you know, like, but it comes out of the genuine human conversations. You know, like, and I don't know where it was that SEOs got into their brain, that what they did was sit in front of Semrush, look up keyword clusters and make up content without ever speaking to a salesperson, without speaking to this customer support team, without speaking to an actual freaking client. Like, I remember, you know, what was I doing? Like 2014, I was creating content based off of Ahrefs numbers and keyword clusters. And I thought I was the coolest and I thought it worked great because it was Google only.
But it also cut out such a huge loop of, you know, the intimate value knowing where are the friction points in your sales funnel? What is it that you're talking to these people to that convinces them to purchase? Or what is it that's blocking them from not purchasing? You can highlight or subtract or move around. Like, I recall, you know, a conversation with a lawyer where we did a whole bunch of optimization. I did it as a subcontractor for a company and, you know, we were like blazed out of our heads like 200% increase in conversions.
And the they we got on with the team and they're like, what has happened to our leads? We cannot close any of the people that you're sending to us. This is a disaster. And we had come to the table with a 200% increase in conversions, thinking we had won the day. And we were like, we've totally convinced, you know, we've won the secret Konami code here of success. But because the type of lead we were generating, the people asking they weren't, you know, the right type of cases. They were for a totally different lawyer type. They didn't even handle that type of case. And we would have known that had we picked up the phone and had a genuine human conversation instead of, oh, Semrush. Ahrefs says there's A ton of volume here. Let's make some articles. Oh, hey, this is working. We're getting leads.
[00:12:42] Speaker B: Nope.
[00:12:43] Speaker A: Even if you get leads, leads aren't sales. You gotta understand the business model.
[00:12:49] Speaker B: So many things you said, right? I was. You said something. And so I was checking because one of my favorite things to do is go on Reddit and pissed off SEO guys for entertainment because all they do is post the same stuff from 2015, 20 years ago.
[00:13:05] Speaker A: Come on.
[00:13:05] Speaker B: Like, what are you saying? We all know the game. It's a basic stuff, right? Like, it's so basic. Come on. Like. But the thing is, this is all new. We. Nobody knows what. Well, we know what works on the margin that people will not do.
Joining the Better Business Bureau. Go join. You know, speaking at an event. It's, you know, they say, what does it. Never compliment yourself and praise yourself. You're just showing what you did.
So write a blog post about it. I did this, right? And then that's eat, right? It's all. It's so easy. It's SEO, right? Eat. What about eat? What about just shut up. Eat. Whatever you do, filter it through that lens. Experience.
If you have experience, you're not stroking your ego. You know what? Find an intern. Pay them 15 bucks an hour to talk about your experience, expertise.
If you're not an expert at what you do, get a new job. Right? Like, I mean, that's the thing is these SEO people, they ain't experts, because when everybody's an expert, nobody's an expert. And I. I shouldn't have done this. I. Somebody posted a big SEO person big. About as big as you get. Posted the stupidest graphic about junk from. From SEO. You know, basically the hat. Stuff into AI elements, whatever you call it.
And then it was a self. It was a reinforcing self loop, right? Junk to junk to junk. Junk. And I was like, yeah, right? And I said, you know what? And I didn't realize it's for. So I was like, if you're. You're doing it wrong.
And then I wanted to see. Because I want to see people's logic. Because then we can have a conversation about fast, right? Not just SEO spin. Not my BS about AI visibility. Because you and I know what works today might not work tomorrow, but we know if we try 10 things, we.
One or two will resonate, right? And if you're not trying 10 things, zero.
You got a hundred percent chance of you know what, of staying the same SEO guy.
Not 15 years of experience.
15 years of the same experience of the same Years of the same whatever Google chain. No, Google changed last year. Yeah, everybody knows in December they did core, you know, screwed everything else up. But it became authentic.
They became authentic. Because you know what? That's what Google did or GPT did.
Google isn't creating something, they're reacting right now because even though they're 600 times the traffic.
[00:15:28] Speaker A: Yes.
[00:15:28] Speaker B: Right now, next year it's going to be 300 times the traffic. It's going to decline so rapidly. Like Blueberry's phones and SAM 2007 insane Blackberries.
You know, the.
Not blueberries. They're eternal. Blueberries are eternal blackberries. We're not.
[00:15:50] Speaker A: It's interesting, it's, it's looking at the mix. Yeah, you have to be experimenting.
It is the, the, the heart of a good SEO is an experimentation because you know, I can sit here and pontificate, I have 20 years, 20 years of experience and, and I can point to any number of projects that had succeed.
Now it is, it continues to be an open question and it really has been all along like if you didn't have a good A B testing strategy, you know, behind the scenes, if you weren't creatively trying different things in SEO previously, you know, it's just as important, it's more important now that you're following, you know, good experimentation rules, knowing what your risk tolerances are. And you know, just talked to a great black hat investigator, Timothy Momros, you know, pointing out the big canonical domain, buying an old domain and then pouring bad links to it and then canonicaling it on it's back, you know, what is old is new again and it's just figuring out what is new and what is truly sustainable. So any company needs to make its own personal decision as far as risk tolerance towards these things. But even within those risk tolerances, it's an unacceptable risk not to, to experiment at all, you know, and you know, when it comes to EEAC expertise, authority, trust, I think one of the biggest experiments is just trying to think about that from the context of what are the signals that Google can use to verify that. And I think three, you know, we spent so much time pontificating as technical SEOs of I need author markup, I need author pages, you know. No, you actually just copyright referencing and bringing these things up, referencing your experience.
Like a huge part of exhibiting expertise is in how you're addressing the content and providing information gain. And we spent so much time, there's, you know, I think one of the problems in SEO and tell me if you agree with this, is there's too much looking at the other dogs and comparing yourself. And half of your process is, oh, this guy did this and it worked, and that guy did this and did work. I'm going to do the same thing. And so three fourths of your marketing strategy becomes doing the same things as the other guy. Your content gap analysis should largely be not what is the other guy doing that's succeeding? It's what are the other guys plural, all of them missing that I can provide how and match that to what is the genuine, you know, usp, the user unique selling proposition of the business.
Marry those two things, find that market nation and amplify and push it as much.
[00:19:01] Speaker B: And I mean, I'm not good about communicating. I need to be better about communicating my value to people. So if you're listening, hire. Hire you to do podcast authoritativeness, right? Like, you seem to have it down pretty good. And then I can't. I got three computers. I can't. I. They're all disorganized. But is they.
A good example is. Is this. I think every day I get a news alert from. From Gro about aids and there's an unreal amount. And I'll be honest, I don't read it. It's too much. It's research papers. It's coming out with 4.00001.
I'm like, God, could you just like incrementally and then let us know what's the big one? Even GPT 4.52. Come on.
So I was posting these blog posts every day, right? Lazy. I was being lazy and I was getting tons of traffic.
And you know what the AI said? Because I'll. This is. People don't like this. I look at my site every. Not every day and I'll be like, I hate this.
I hate it. I hate my site. Like, I'm giving other people advice about their site and I'm not taking it, right?
Oh, I don't know. If I analyze, I copy the whole page, jump into GPT or screenshot it. I go, what do you think? Right? Because it's no design. It knows strategy. It's. It's ripped off guerrilla marketing for 30 years ago. The book, right? It's ripped off all the SEO stuff. So with that person the other day, I read it and she's like, yeah, does something come back? I don't know. And like, why don't you explain yourself? I say, what do you think? That, that I'm not trying to like, deflect. Because people deflect. That's all they do on Reddit because they don't want to. I'm gonna show your work. They go, you know, I work. I go, just show your site, show your work. Open source this stuff, right? If you suck, then it's a gift to have people tell you you're stuck. I would not be people to.
So, side note, the AI said to me, stop. Stop with the news. I said, but I get the most traffic.
They said, you're damaging your authority.
So people need to be aware of the positive and the negative. Because if you're a. A plumber. Yeah. You'll get traffic blogging about all the restaurants in your town because nobody does it. So whenever they search to come there to visit their mom, they need a hotel. They don't want to eat every meal with their relatives, you know, so they Google restaurants around. You'll show up when there's junk. You'll show up when there's nothing. When the restaurant of the plumber, I forget my original example comes into town and talks about plumbing issues that are at restaurants and then does the same thing. They're going to be like, this is relatable to their industry. So back to my situation. This is not doing it. You're going to be known as AI news guy. You want to be the AI news guy. And I said, I do not want to be the AI news guy. They said, well, stop it. Because that's what that is what you are telling the AI engines you are. And then when others verify it because they comment great news or they post it somewhere, you just reinforce that. So people do need to be nuts who. Careful. Come on. Right? Because there's still. There's a lot. There's all junk out there. So you. If you're the least junkie junk, you'll get rates. Well, but that tells me whenever I do competitive analysis, like on competitors, if they're getting away with the easy stuff, which most of them are from 10, 15 years ago, totally 15 years ago. Was still 2010, I remember. Well, I was doing E commerce, doing really well. That's not that long ago, but it's worlds away and everybody's still operating that I. I used to obsessively analyze competitors until the as like series stop. So it's your time to stop.
[00:22:42] Speaker A: Chris Tweeten of Space Bar Collective said earlier on Twitter. Talented SEOs look forward to Google algorithm updates.
[00:22:51] Speaker B: I would agree. I think you're totally right because.
Good example. Oh my God, I'm embarrassed by this now. I was doing the tldr. I was doing the table of contents. I was doing the 20 FAQs and my traffic. I was all over Google for Central Florida. All over. Because I did. I go hyper local. I got, I don't know, a hundred pages on Orlando synopsis. Right? So I trained the engine just for me to be the Orlando AI SEO guy. And I am. I think I'm listed better than in Orlando, than where I actually live.
And. But when that update came, that core. Is this live? Is that how he knew it?
Is that. Is it? Or the guy who tweeted.
Is it? Is it?
Yeah.
[00:23:35] Speaker A: Oh, Chris. Chris.
[00:23:36] Speaker B: Tweeten.
[00:23:39] Speaker A: Well, we just got the spam update.
[00:23:41] Speaker B: Yeah. Oh, okay. I didn't. I don't really pay attention to SEO because it's all going to change, but this is the thing. Google was right, I was wrong. I was hacked in the system. It was stupid. It looked like junk anyways, right? It was all chopped up. Either AI sloth, whatever you want to call it, it's all sloth. There's human slot. There's more human slot than AI sloth. Maybe not percentage wise, but, like now, because of the update, I actually did stuff that looks happy. He said so. Thank you. There's a whole lot of work. December 19th last year. So was I happy? No, because it took a lot of work in the long run. Is it good? Yeah, because I adapted. How many people adapted to that?
You know, 50% of the SEOs, 5% of the general public that did their site with GoDaddy or did their site with whatever, and they haven't blogged in a year, but they have 20 blog posts from when they did, and they're all packs, right? Then that damages the brand. Then Google's, like we told you, why did you change it? Right? Like we told you. Stop playing the tricks.
Junkie backlinks, whatever, you know, like, do it authentic.
You know, you could have a million backlinks, and you get one from the Chamber of Commerce, one from the Better Business Bureau, one from a blog post that you wrote and put up. You know, said, hey, post this on your blog. I'll do the same for you. Verification, third party, right?
Better than a million back homes. Because AI is like, we know these are all coming from India fibers.
Come on.
Or Bangladesh or Pakistan.
This.
[00:25:13] Speaker A: Yeah, the. The state of play, the number of it. It's challenging for me because there is an aspect of, you know, podcasting that provides, you know, high quality backlinks, citations being, you know, mentioned on other people's sites.
[00:25:28] Speaker B: If you.
[00:25:29] Speaker A: You give the collateral to Them after the podcast. And I, I feel like I'm taking crazy pills because I feel like I have the Konami cheat code for building as much content and as links and L project that I want to do. But the. The water's so muddied because every, like, signing up as a new business. Like, I took H and H. They had no website. All they had was word of mouth and a Facebook page. You know, creating the Google my business, you know, creating their social media profiles, doing the basic stuff, getting it listed in Bing places. And they started getting calls of these people saying, we are Google and you have to pay us $200 to get found. And they're like, stop calling. They actually had to threaten a lawsuit. And they got called eight times a day for the first three days after I listed their business, and they had to threaten them and ask for their address before they would remove them from the list. And I'm like, what are normal small business folk dipping their toe in?
Oh, hey, I've got, you know, this business. I know I need to be online. They sign up and they get hit by, you know, on LinkedIn, spam. I can get you all of these links, you know, a cold call saying, I can do your digital marketing. It's so noisy that I feel like when I'm standing here saying, I've got the Konami cheat code, I feel like a guy with the trench coat pointing to the watches amongst a sea of folk also opening their coats and saying, hey, I've got these watches too.
So how do we.
How do we rebuild trust? How do we exist as.
As marketers in a sea of marketers
[00:27:14] Speaker B: who are sketchy in everything and everything just hacks everything, right?
And that's okay. You know, we were talking earlier and people say, fake it until you make it. I would never tell a customer that. I hate that phrase so much.
But just do. You don't have to understand. I don't know how the hell my Jeep engine works and it's 21 years old. I don't know. I really don't care. I really don't care. It works. I don't know how. I do know how AI works. I don't know how a lot of stuff happens, right?
I don't know. But this is. This is my superpower, and it ain't a superpower. I just say why?
So I want to. I want people to say why?
And then sit in that because my, like, why should I do SEO? Well, my competitors doing it. Okay, there's your easy why. All right. And Then why should I have a consistent brand?
Because Google is smart enough to know that your brand is inconsistent. You've got an old address there from 12 years ago that people have left numerous comments saying you're not there yet. And you don't even take the time to take it down. Oh, I forgot the password.
Email Yelp, right? Do something.
So just ask why or how.
One word I really piss off people online by doing that is they'll post something. Let's get political. But, like, say somebody's a traitor either side, and I'll say, why?
And they'll get deeply offended. And I can tell you the psychology behind that. Cognitive dissonance and stuff. But for anything, that's cognitive dissonance about everything. Because if you go to a restaurant, unfortunately, I do this stuff. I go, hey, man, this is great meal. Oh, yeah, I'm the owner. Like, hey, man, I checked out your site because I pulled it up on the phone because I'm like, this is such a great restaurant. I hope they have a good site. And they don't. It's horrible. Or it goes to Facebook, right? And I'm like, hey, bro, actually, I did this. I go, whatever. I like what I'm gonna create site, right? It's not gonna take much time, and a lot of them won't even do that. I did a site, site, amazing site with this new barbecue restaurant. Good people, good barbecue. You know, start off a food truck, whatever. I did the whole thing for them. It was amazing. And, you know, I did it so that they would use it so other people would see it and be like, holy cow, they didn't want it. That's fine. Because I can, you know, you could. I can use it as a base, as a template. It's. Any restaurant in Florida is going to the best barbecue restaurant. It's better than Sunny's. It's better than, I don't know if you know sunnies, but any national chain, I mean, because I benchmarked it because I went to Sunny, I went to the best sites and I said, what are they doing right? I literally go to Perplexity.
Post in a link, your link.
You know, be ready to get some feedback, some harsh feedback and say, tell me this sucks. Tell me why this? Tell me what I'm doing right and what I'm doing wrong. It's a kind way to say it. It's going to tell you. And if it doesn't tell you enough of positive and or negative, dump it in GPT. Dump it in something that can search the web, you don't need a rest or search atlas. Maybe you do for technical stuff, right? But come on, there's people charging 500 for monthly reporting. It's an email. It's literally an email. You click on a link, they go, well our time to analyze it. Duh. Copy the whole damn page of your report, whole thing, dump it in GPT. It'll say wow. What this is saying is it analyzes it in 10 seconds and it's better than any analyst because it's cross indexing it from all the knowledge of the world and all this stuff. And it suggested you just. That's what it was. I said you need to stop doing these newspapers. I said they're my highest traffic. They said that's the, the this is it. This is what analyst ain't going to tell you. You can say look at this, we did some posts on news. Get all this traffic. Ain't you happening like give us money.
The AI said your top 10 things are news things. That's the only reason you're getting. So you're getting the wrong kind of traffic. They're never going to convert. Never. It's people like you and I.
So just people need to be aware. Like I, I, I'm the worst person about not obsessing. The AI. I was doing a site on UFOs. I did a podcast on UFOs.
But it said Jason, this is a well researched site. It and I still kept going for two hours like you know, like you gotta be. So that's the thing is I do this research just it's the data, it's the data. The data will tell you stop selling ham sandwiches to a restaurant if you, all you gotta do is copy the whole page of your, your what is it? Outlook. What a no out quickbooks thing. I did that with FPC stuff the other day. I'm not going thing by thing. In the old days you'd have to type it out like what you were saying when you had to do all this stuff manually. It was start by podcasts and all this stuff. I remember when podcasts came out and it was like only big people that did them because you had to have a mic, you had to have a studio and all this other stuff. Come on. You could do it literally with like a 30 Android and the voice, voice only. Not too many people I don't think watch. But you'd have to do it because of YouTube to reformat, to chop it up. Right.
It's, it's, it's interesting. Like you just People need to not overthink it. Literally, you can Google your business whether you show up or not. Copy the whole page. Just say, well, it says copyright at the bottom. And I'll just jump at the bottom. AI knows it. I copy the whole page. I paste it in. And I said, I'm doing this for ABC Plumbing. It says, well, Jason, they're not showing up in the maps. Their competitor is their competitor showing up at these organic results. They're doing AdWords also. They're showing up because of Yelp. They're showing up for a podcast. This is the thing. I hate to ramble on, but what's the advice that everybody gives in SEO? How long it takes.
How long?
[00:33:05] Speaker A: Oh, yeah, it's always six months at the minimum.
[00:33:10] Speaker B: At the minimum, right? And I'm like, I did a podcast and it ranked instantly, instantly, like maybe an hour, right?
Instantly. Because it's authoritative, it's on Spotify, it's on whatever, right? Like nobody else is doing it. Literally, I've done it again and again, especially if it's specific or it's a unique name of a guest or something.
Reddit, if it's on the right subreddit in Philly, I could give you examples, but they're legal and I'd have to do it offline. But instantly, instantly, like, I was blown away. So if you know that Reddit every time. Do a podcast every time. If you know that a guest, whatever it is that works. And you know how you can tell who works? Google, your competitor and yourself. See what pops up. Just copy what works. Because the Google or GPT or whatever, it's all about the same. You're just trying to get answers and data. It'll tell you the data.
[00:34:13] Speaker A: It's funny because I was talking with Matt Brooks of SEO Tarek, and, you know, it's as much about that moment in Office Space of where he's like, what would you say you do here?
You know, like, what would you say you do? Well, I take this back to the designer, you know, the develop, you know, so that the customer doesn't have to. What do people not understand? Well, if you have that. What would you say you do here? Moment with your. Go to your site, copy the text and just look at it.
Did you say that you have the best customer service? I'm sorry, but serving your customers is universal. Anyone that has customers has customer service, and they're going to say they have the best customer service.
But did you say that you had the best restaurant, the best brand, the best delivery of you know, botanical, CBD products, whatever it is that you do. Did you actually say it? Or did you get lost in your salesies?
Or did you get so obsessed? And salons and health folk are obsessed with not saying anything but having giant pictures and like it's aromatic and I've got a picture and you don't have an address and you don't have a phone number. You don't have a link to book. You never said what services you provide. Just in the picture, it has a picture that says boutique.
You know what, there's a boutique that sells stuffed taxidermied squirrels and then there's a boutique next door that does, you know, you know, hydrology and red light treatment. You didn't say what you do here.
So it's, it's, it's insane to me how many small businesses I've, I've audited over the years where I've been like, let's look at what you actually said about your business. And you said nothing.
[00:36:17] Speaker B: I'm of average intelligence.
And I go on. I mean, it may be lower end. So I go on Reddit.
Oh God. This guy posts because I'm. I'm legitimately greatly interested in Vibe coding for many reasons. Many reasons. Right. Hopefully every. Everybody should be paying attention to Vive coding. Literally, it's the companies that have increased in value the fastest ever in the history of Mancom.
Lovable. Quadrupled in value to $6.8 billion. I used to work for Orkin. They.
They are worth roughly 3 billion or something. It took them over a hundred years.
It took to get to 3 billion. It took months or. Who was it? It was just Manus was acquired after a year. After 8 months.
The inv. The firm quite. No, they got 4 or 5x benchmark capital and 8 months.
Like people. I think I forgot the original point to all this ramble. But like, oh. So I went on Reddit and this guy. I want to see who's good, right? I want to see who's better than me, to be honest. So this guy posted something and I said, I don't know what you do.
He said, I do this. I said, I don't know what you do.
He's like, we help people crack the system.
And I should have done this. I said, you sell crack.
And literally the guy explained it to me four times. I'm of average intelligence. It should be. You know what drives me crazy? Politicians in Florida, Desantis. I can't listen to him. He speaks like a fourth grader. There's Somebody bigger than him that speaks like a third grader. The advice for marketing copy is that is to make it so simple that people could understand.
And so the guy. I said, man, I have looked at your site five times. I do not understand what you do. I said, I think you help people crack.
I don't know why you keep saying that word, but crack the system to get tech jobs. Is that correct?
I go, you need to have one or two words.
You know, have the sexy Euro if you.
I'm getting to where I'm just so artistic. Arty farty. I don't have the logo in the top left. It just gets on my nerves kind of sometimes when you want that clean thing. But literally, if you. This is the thing too. We used to live in the Keys. Oh. So finally with that guy, he said, well, I simplified it. No, you did it. I still don't know what you did. There were still 20 words in your H1 and H2. There should be seven or so, right?
So when I do, I did this, I did tons of research on this realtor in the Keys, and it was all about one thing. People spend two and a half seconds on your. In the. On your site before they make a decision, and they make a decision after 0.5. So what I want is a gorgeous hero. But not too gorgeous, right? Like, if you're Morningside Restaurant or whatever the name is, do you need to look like Louis Vuitton? No. Is it going to hurt you? Yes.
Because people like, I can't afford this.
You need to say, we have the best burgers in Houston.
Back it up.
Nobody cares if you have the most family friendly restaurant. Nobody cares. Nobody cares if you have the most extensive menu. That means you're worse. That means you suck at everything. Like Cheesecake Factory. Not everybody's good. The blue cheese is wonderful.
But come on, people like, we used to live in Keys and Almarada and.
Or Dave for no, I just bought a $28 million house. And anyway, side note. And there was a restaurant in the Keys Plaza which had like eight businesses, right?
And they had a sign that said, we're the best restaurant in the Keys Plaza.
They were the only.
They were the only restaurant.
So that's the thing. Like, make a joke about it, because they technically were. They were technically the best restaurant. Well, the best normal restaurant in Islamorada. Not fancy fans, right? So if you have the best burger and everybody tells you that and all your damn results say that.
Put that in your hero. Put a burger thing. That doesn't look jokey or, you know, emoji, let's be honest. Bottom right, top right, the menu, whatever. The first thing next to the menu and the hero next to a picture. So if you, if you have the best burger in Islamorada, have a picture of the burger voted best. It's all eat right, third party. Verification, expertise, trustworthiness. Have the picture of the owner who's on the restaurant for 30 years. Because you know what, if a restaurant has the best burger and they've been in business 30 years, come on, all they have to do is sneeze, sneeze and Google and GPT. They don't have to technically do anything because all that data is going to come from TripAdvisor and Yelp and all that stuff. So by doing nothing, they earn it. So do they want to hand it off to their kids and have 10 restaurants then do our stuff.
[00:41:32] Speaker A: As a kind of wrap up here.
Give a shout out to where people can find you, your site, your brand and if they have questions and want to want to talk to you about SEO AI visibility.
[00:41:46] Speaker B: So I am, my site is or my company is ninja AI. So ninjaai.com if they google it, they'll find the company in California, which is another topic about this. It's ambiguation or something like that. It's ambiguity of who Ninja AI is. So I need to work on that. And then same thing with my name, there's a rockstar. So they can go to Ninja AI or Jason Wade.
[00:42:13] Speaker A: Fantastic. I'll make sure it's linked in the show notes. Thanks for the fascinating conversation, great talking and I'll see you around.
